Marketing & Communications Director

4 weeks ago


Ottawa, Ontario, Canada Canadian Manufacturers & Exporters Full time

Job Summary:

The National Communications & Marketing Manager will oversee the execution of strategies and tactics for the association while ensuring external communications meet CME's goals and objectives. This role is key in promoting CME and our member interests and positioning the association as at the centre of Canada's manufacturing ecosystem.

Key Responsibilities:

  • Lead the development and implementation of comprehensive digital and traditional communications and marketing strategies to maximize brand engagement and achieve targeted KPIs.
  • Manage and optimize social media channels with a focus on awareness and engagement.
  • Manage website and functionality, ensuring a cohesive digital presence. Implement effective SEM, SEO, and content creation strategies to drive traffic and engagement.
  • Collaborate with cross-functional teams in a highly-matrixed environment to align marketing strategies with business goals.
  • Provide insightful analysis and reporting on marketing campaign effectiveness and adjust strategies to maximize engagement and reach.

Requirements:

  • Demonstrated success in leading digital marketing initiatives and enhancing short and long-term brand performance targets
  • Proficiency in data analytics and using insights to inform marketing strategies.
  • Aptitude in design, photography, e-commerce, UX design, SEM, SEO, and content strategy.
  • Strong project management skills, with the ability to multitask and manage multiple projects simultaneously.
  • Excellent interpersonal skills and the ability to work effectively in a team.


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