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Digital Marketing Strategist

2 months ago

Kitchener, Ontario, Canada D2L Full time

About the Role

We are seeking an exceptional Digital Marketing Strategist to join our team at D2L. As a key member of our Marketing team, you will be responsible for developing and executing digital marketing campaigns that drive business growth and user engagement.

Key Responsibilities

  • Manage day-to-day search marketing activities, including campaign development, implementation, budget management, and performance reporting.
  • Collaborate with the Marketing team and business partners to understand paid digital campaign requirements.
  • Create and execute digital marketing campaigns throughout the project life cycle.
  • Work with external agencies and internal teams to implement digital marketing campaigns aligned with growth objectives.
  • Analyze and develop reporting programs for campaigns to stakeholders.
  • Monitor and report on paid campaign ROI and KPIs across all marketing channels.
  • Engage in A/B testing to determine successful campaign strategies.

Requirements

  • 2+ years of related experience in digital marketing required.
  • Ability to create positive external relationships and internal cross-functional stakeholders.
  • Strong project management experience.
  • Experience working with Google Ads, AdWords, Twitter Ads, LinkedIn Advertising, and Google Analytics.
  • Experience with remarketing, low-bid campaigns, programmatic, and other advanced digital advertising tactics.
  • Experience with Demandbase or similar account-based marketing systems would be an asset.
  • Analytics experience and knowledge of Google Analytics.
  • Ability to work independently, seek information where needed, prioritize, and meet deadlines.
  • Strong digital composition, verbal, and collaboration skills with a data-driven mindset and ability to report on findings and offer suggestions.
  • Proven team player who is both flexible and adaptable.
  • Combination of corporate and agency work experience is preferred.

What We Offer

  • Impactful work transforming the way the world learns.
  • Flexible work arrangements.
  • Learning and growth opportunities.
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program.
  • 2 paid days off for Catch the Wave-related activities.
  • Employee wellbeing, including mental health services, EFAP program, financial planning, and more.
  • Retirement planning.
  • 2 paid volunteer days.
  • Competitive benefits package.
  • Home internet reimbursements.
  • Employee referral program.
  • Wellness reimbursement.
  • Employee recognition.
  • Social events.
  • Dog-friendly offices at our HQ in Kitchener, Winnipeg, Vancouver, and Melbourne.