Digital Director of Social Media
2 days ago
At Equinox Fitness Club, we're seeking a visionary leader to spearhead our social media efforts and drive brand engagement across our luxury lifestyle portfolio. As Director of Social Media, you'll be responsible for crafting and executing a compelling editorial and storytelling vision that aligns with our marketing objectives and showcases our brand identity.
Key Responsibilities:- Develop and execute digital, social, and influencer strategies to amplify followership and engagement across relevant platforms.
- Innovate owned and earned media strategies, rooted in profound consumer insights and brand strategy, particularly emphasizing Instagram and TikTok acceleration.
- Collaborate closely with stakeholders to define resonant content pillars and messaging frameworks.
- Establish an efficient editorial structure to seamlessly integrate content creation efforts, ensuring alignment with brand guidelines.
- Lead owned social and earned media channel strategies and content plans, prioritizing Instagram and TikTok.
- Implement a comprehensive content strategy leveraging Instagram and TikTok to meet business objectives and boost brand visibility.
- Foster content capabilities within the team, ensuring the consistent production of high-quality, brand-aligned content.
- Manage the social media content calendar, setting targets and timelines for key initiatives and content production.
- Track, analyze, and report on social content performance, optimizing strategy based on top-performing content.
- Utilize data-driven models for content topic validation and optimization, leveraging advanced tools for real-time insights.
- Stay abreast of industry trends and emerging technologies to drive continuous content innovation.
- Lead consumer marketing social media efforts, executing campaigns and creator activations.
- Generate weekly reports, tracking customer feedback and industry trends to inform strategic decisions and optimize social initiatives.
- Ensure seamless integration of social media with PR activities to amplify brand messaging and visibility.
- Manage relationships with social media platforms and agency partners, optimizing performance and exploring new opportunities.
- Minimum of 10 years of progressive experience in social media, content creation, or communications within luxury, lifestyle, hospitality, or leading brand sectors, demonstrating expertise in social media strategy.
- Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement.
- Advanced understanding of social media platforms, digital marketing techniques, and emerging trends.
- Analytical prowess to interpret data and insights, driving informed strategic decisions.
We offer a competitive compensation package, including perks and incentives with our products and services. If you're passionate about social media and brand storytelling, we encourage you to apply for this exciting opportunity to join our team at Equinox Fitness Club.
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