Digital Media Director
2 days ago
About the Role:
Cossette Media is seeking a seasoned Digital Media Director to lead our Performance Group. As a key member of our team, you will be responsible for developing and executing world-class strategies in Paid Search, Paid Social, and Programmatic advertising.
Key Responsibilities:
- Lead and maintain senior client and stakeholder relationships through effective communication and touchpoint strategies
- Design and implement high-performing media strategies across search and social platforms for top-tier clients
- Proactively exceed performance targets through effective activation strategies, annual roadmaps, testing, and measurement frameworks
- Manage, train, and develop a team of high-performing individuals
- Partner effectively with key partners, including Google, Bing, Amazon, Meta, and other industry leaders
- Collaborate seamlessly with cross-functional teams, including planning, accounts, creative, and analytics
Requirements:
- 8+ years of experience leading a team in a strategic and executional digital media environment, with a focus on Paid Search and Social
- Strong understanding of digital privacy landscape, solutions, and technology providers
- Experience working on national, large-scale performance-driven clients in industries such as automotive, financial, retail, and telco
- Proven advanced understanding of SA360/Adwords, Bing, and social platforms, including their APIs and scripting systems
- Experience working with audience data strategies for clients
- Experience with Google Analytics (GA4)
- Understanding of the role of SEO is a benefit
- Strong understanding of project management platforms, such as Smartsheet and Asana
- Strong understanding of performance digital media workflows and processes
- Strong presentation skills required
- Driven by a curiosity of leveraging AI tools to advance client work and objectives
What We Offer:
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality
- Hybrid work models and flexible hours, plus a work-from-anywhere policy for short-term stays in other regions
- Generous vacation time, including 3 weeks plus 1 extra week over the holidays
- Agency summer days and modern, open co-working spaces
- Dogs allowed, dedicated play room, and private wellness room
- Team social events, including holiday parties, seasonal gatherings, and weekly happy hours
We Value Learning and Growth:
- In-house learning and development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
- Internal EDI groups, programs, and initiatives across Cossette Media
We Invest in Your Health and Wellness:
- Flexible benefits to support your individual lifestyle and life stage
- Comprehensive mental health support, including access to a virtual mental health therapy clinic
- A responsible sick and personal absence days policy
- Maternity leave top-up program
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