Digital Director of Social Media

2 months ago


Toronto, Ontario, Canada Equinox Fitness Club Full time $170,000 - $185,000
Job Description

Job Title: Digital Director of Social Media

Job Summary:

We are seeking a highly skilled and experienced Digital Director of Social Media to lead our social media strategy and content creation efforts. The ideal candidate will have a proven track record of developing and executing successful social media campaigns that drive engagement and brand awareness.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy that aligns with the company's marketing objectives
  • Lead the creation and implementation of engaging content across various social media platforms
  • Collaborate with cross-functional teams to ensure seamless integration of social media with PR and marketing efforts
  • Manage and optimize social media budgets to ensure maximum ROI
  • Stay up-to-date with the latest social media trends and best practices
  • Develop and maintain relationships with social media influencers and partners
  • Monitor and analyze social media performance metrics to inform future strategies

Requirements:

  • Minimum of 10 years of experience in social media, content creation, or communications within the luxury, lifestyle, hospitality, or leading brand sectors
  • Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement
  • Advanced understanding of social media platforms, digital marketing techniques, and emerging trends
  • Analytical prowess to interpret data and insights, driving informed strategic decisions

Perks and Incentives:

We offer a range of perks and incentives, including access to our state-of-the-art fitness facilities, personal training, and spa services.



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