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Marketing Manager, PCMA Lifecycle

2 months ago

Toronto, Ontario, Canada President's Choice Financial Full time
Job Title: Manager, PCMA Lifecycle Management

About the Role:

We are seeking a seasoned marketing professional to lead our PCMA Lifecycle Management team. As a key member of our product management team, you will be responsible for developing and executing marketing strategies to drive customer engagement and business results.

Key Responsibilities:

  • Lead the development and execution of marketing initiatives to drive customer engagement and business results
  • Own the evolution of our Lifecycle Management strategy and execution to drive entrenchment and loyalty
  • Collaborate with cross-functional teams to develop and implement customer-centric marketing campaigns
  • Lead the tracking and monitoring of programs to measure overall effectiveness and make recommendations accordingly
  • Champion a customer-centric approach, with a focus on using customer insights to inform planning

Requirements:

  • University degree with a specialization in Marketing, Business, or Commerce
  • 3-5 years of related experience in banking/deposits and/or customer lifecycle/CRM
  • Experience mapping customer journeys across multiple channels and familiarity with CRM software
  • Strong analytical skills and ability to translate data into business insights
  • Passion for customer insights and communications to achieve business objectives

About Us:

President's Choice Financial is a leading provider of payment solutions and services in Canada. We are committed to making the everyday simple and better for our customers. Our purpose is to help Canadians Live Life Well.

We are a dynamic and collaborative team that values innovation, customer-centricity, and excellence. If you are a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.