Lifecycle Marketing Manager

4 weeks ago

Toronto, Ontario, Canada Stripe Full time
About Stripe

Stripe is a leading financial infrastructure platform that empowers businesses to thrive in the digital economy. As a key player in the industry, we're committed to increasing the global GDP and making the internet a more accessible and inclusive place.

About the Team

The Growth Marketing team is a dynamic and performance-driven group of marketers and channel specialists. We work closely with growth product, regional, and demand marketing teams to drive revenue through self-serve and sales motions. Our global scope and focus on the full customer lifecycle make us a unique and exciting team to join.

Job Summary

We're seeking a highly skilled Lifecycle Marketing Manager to join our team. As a key driver of global marketing efforts, you'll be responsible for designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. Your expertise in email marketing, CRM, and growth marketing concepts will be instrumental in creating an exceptional user experience and driving revenue growth.

Responsibilities
  1. Develop and execute strategic plans for scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
  2. Identify customer pain points, ideate solutions, and generate user-driven insights to inform campaign strategy and optimization.
  3. Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
  4. Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
  5. Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) and report on performance on a recurring cadence.
  6. Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
  7. Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.
Requirements
  • 7+ years of work experience.
  • 5+ years of email marketing/CRM experience, preferably in lifecycle CRM.
  • 2+ years of B2B marketing experience.
  • Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality).
  • Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs).
  • Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams.
  • Self-starter with ability to drive both strategic and tactical workstreams forward with minimal oversight.
  • Advanced analytical skills with ability to analyze trends and decipher actionable insights from data.
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns.
  • User-first sensibility.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams.
Preferred Qualifications
  • 10+ years of work experience.
  • 8+ years of email marketing/CRM experience.
  • 5+ years of B2B marketing experience.
  • Experience with Marketo, Salesforce, and/or Salesloft.
  • Experience driving demand for sales teams; experience in sales concepts, processes, and metrics.
Hybrid Work at Stripe

This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office). We offer a hybrid work model that balances in-person collaboration and flexibility.

Pay and Benefits

The annual US base salary range for this role is $136,400 - $204,600. Additional benefits may include equity, company bonus or sales commissions/bonuses, 401(k) plan, medical, dental, and vision benefits, and wellness stipends.

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