Marketing Manager, PCMA Lifecycle Management

2 weeks ago

Toronto, Ontario, Canada President's Choice Financial Full time

About the Role

The President's Choice Financial team is seeking a seasoned marketing professional to lead CRM initiatives and drive engagement and business results within a strategically important pillar of the Loblaw enterprise.

This is an exciting opportunity to steward a beloved brand and own end-to-end planning and delivery of omnichannel, multiproduct communications to our existing PC Money Account customers.

With an understanding of our customer segments, key performance indicators (KPIs), and regulatory requirements, the role entails identifying, recommending, and implementing strategic marketing campaigns to incent profitable customer behaviours.

Key Responsibilities

  • Lead the end-to-end delivery of marketing initiatives for both newly onboarded, and existing customers, to address opportunities against tightly defined KPIs and changes to our customer value proposition.
  • Own the evolution of our Lifecycle Management strategy and execution to drive entrenchment and loyalty using customer journey mapping to help guide thinking.
  • Lead the tracking and monitoring of programs to measure overall effectiveness, findings, and make recommendations accordingly to ensure customer KPIs are met.
  • Identify and bring data insights to life by deploying A/B testing and experimentation to consistently improve and optimize our communications strategy.
  • Champion a customer centric approach, with a focus on using customers insights to inform planning while ensuring adherence to our brand.
  • Collaborate with teams across PC Financial (including Product Management, Credit Risk, Legal & Compliance, Insights & Analytics, Operations) and external partners (marketing agencies, Loblaw Digital) in support of various initiatives.
  • Lead the creative development process; working with agency teams to deliver innovative and impactful programs for our customer base.

Requirements

  • University degree with a specialization in Marketing, Business or Commerce.
  • 3-5 years of related experience in banking/deposits and/or customer lifecycle/CRM.
  • Experience mapping customer journeys across multiple channels (email, SMS, in-app notifications, and offline channels) and familiarity with CRM software (i.e. Salesforce Marketing Cloud).
  • Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
  • Passion for customer insights and communications to achieve business objectives.
  • Experience with developing & implementing customer centric strategy & tactics.
  • Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.
  • Experience in briefing and coaching an agency to deliver high impact creative output.
  • Ability to manage, prioritize and complete multiple projects effectively.
  • Ability to manage internal and external partners.
  • Excellent time management skills, capable of managing multiple programs simultaneously.
  • Strong communication skills.
  • Track record of delivering key business results.

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