Strategic Marketing Manager
2 weeks ago
At President's Choice Financial, we're shaping the future of Canadian retail, and we're looking for a talented Senior Manager, Lifecycle Marketing to join our team.
Key Responsibilities:
- Develop and implement lifecycle campaigns to drive revenue growth and customer engagement.
- Own personalization strategy to enable relevant communications across customer touchpoints.
- Use data to inform decision making and optimize marketing communication initiatives.
- Lead key customer retention and engagement strategies to deepen customer relationships.
- Collaborate with internal and external partners to design and elevate integrated customer marketing campaigns.
Requirements:
- University degree in Business, Marketing, or related field.
- At least 7 years of experience in customer base marketing or related function.
- Proven track record of developing and implementing customer journeys across multiple touchpoints.
- Strategic thinker with ability to develop and execute near and long-term strategies.
- Collaborative approach with ability to influence and build consensus across internal and external partners.
We're committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability can be made at any stage of application and employment.
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