PCMA Lifecycle Management Lead

3 days ago

Toronto, Ontario, Canada President's Choice Financial Full time

About This Role

As a key member of our President's Choice Financial team, you will play a critical role in driving the growth and success of our business through the development and execution of lifecycle marketing strategies.

Your Key Responsibilities

  • Lead the development and execution of lifecycle marketing plans to drive customer engagement and retention.
  • Collaborate with cross-functional teams to design and implement customer journeys across multiple channels.
  • Develop and maintain a deep understanding of customer behavior and preferences to inform marketing strategies.
  • Work closely with the product team to ensure alignment between marketing and product initiatives.
  • Measure and analyze campaign performance to inform future marketing strategies.

Requirements

  • 3-5 years of experience in lifecycle marketing or a related field.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical skills and ability to translate data into business insights.
  • Excellent communication and collaboration skills.
  • Experience working in a fast-paced environment with multiple projects and deadlines.

What You'll Need to Succeed

You have a strong passion for customer-centric marketing and a proven ability to drive results. You are a strategic thinker with excellent communication and collaboration skills. You are also a data-driven decision maker with a strong analytical mindset.

About President's Choice Financial

President's Choice Financial is a leading financial services company that offers a range of innovative banking and payment solutions to Canadians. We are committed to making the everyday simple and better for our customers by providing unparalleled value and exceptional customer service.

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