Senior Marketing Manager, PCMA Lifecycle

4 weeks ago

Toronto, Ontario, Canada President's Choice Financial Full time

About the Role

The President's Choice Financial team is seeking a seasoned marketing professional to lead CRM initiatives and drive engagement within a strategically important pillar of the Loblaw enterprise.

As the Manager, PCMA Lifecycle Management, you will own end-to-end planning and delivery of omnichannel, multiproduct communications to our existing PC Money Account customers.

With a deep understanding of our customer segments, key performance indicators (KPIs), and regulatory requirements, you will identify, recommend, and implement strategic marketing campaigns to incent profitable customer behaviors.

Our PCMA Product team is looking for a hardworking and data-driven leader who embodies our values of Care, Ownership, Respect, and Excellence.

Key Responsibilities

  • Lead the end-to-end delivery of marketing initiatives for both newly onboarded and existing customers, addressing opportunities against tightly defined KPIs and changes to our customer value proposition.
  • Own the evolution of our Lifecycle Management strategy and execution to drive entrenchment and loyalty using customer journey mapping to guide thinking.
  • Lead the tracking and monitoring of programs to measure overall effectiveness, findings, and make recommendations accordingly to ensure customer KPIs are met.
  • Identify and bring data insights to life by deploying A/B testing and experimentation to consistently improve and optimize our communications strategy.
  • Champion a customer-centric approach, focusing on using customer insights to inform planning while ensuring adherence to our brand.
  • Collaborate with teams across PC Financial, including Product Management, Credit Risk, Legal & Compliance, Insights & Analytics, and Operations, in support of various initiatives.
  • Lead the creative development process, working with agency teams to deliver innovative and impactful programs for our customer base.

Requirements

  • University degree with a specialization in Marketing, Business, or Commerce.
  • 3-5 years of related experience in banking/deposits and/or customer lifecycle/CRM.
  • Experience mapping customer journeys across multiple channels and familiarity with CRM software.
  • Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
  • Passion for customer insights and communications to achieve business objectives.
  • Experience with developing and implementing customer-centric strategy and tactics.
  • Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.
  • Experience briefing and coaching an agency to deliver high-impact creative output.
  • Ability to manage, prioritize, and complete multiple projects effectively.
  • Ability to manage internal and external partners.
  • Excellent time management skills, capable of managing multiple programs simultaneously.
  • Strong communication skills.
  • Track record of delivering key business results.

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