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Director of Product Marketing and Strategy
2 months ago
We're a healthcare technology company transforming the industry with real-time decision-making platforms that empower hospitals to focus on patient care. Backed by leading venture capital, our innovative solutions harness the power of Machine Learning and Generative AI to simplify healthcare operations.
About the RoleWe're seeking a seasoned Director of Product Marketing and Strategy to shape our brand, spearhead external communications, and lead our go-to-market strategy. In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities- Lead Strategic Go-to-Market Plans: Collaborate with marketing and sales teams to design and implement comprehensive go-to-market strategies aimed at engaging, converting, and retaining customers.
- Empower Sales Channels: Provide advanced training and tools to sales teams to effectively address buyer and user needs.
- Create Impactful Collateral: Develop high-quality internal tools and external marketing collateral that empower sales teams for successful outreach.
- Enhance Market Presence: Manage Qventus' visibility in analyst research and rankings, ensuring a strong market presence.
- Craft Compelling Narratives: Develop clear and impactful presentations for various platforms including sales, webinars, analyst calls, partner events, and internal QBRs, and train team members in effective storytelling.
- Cultivate Customer Ambassadors: Build and nurture customer relationships, showcasing their success stories in collaboration with delivery partners.
- Drive Event Strategy: Lead the strategy and execution for key in-person and virtual events aimed at accelerating the sales pipeline, in coordination with go-to-market teams.
- Strengthen Partnerships: Provide strategic marketing support for partnership relationships.
- Lead and Mentor: Manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
- Educational Background: Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
- Proven Experience: 12+ years of product marketing leadership experience within the healthcare or related industry, with a demonstrated track record in developing and executing successful marketing strategies.
- Industry Knowledge: Deep understanding of the healthcare ecosystem, decision-making processes, and C-suite buying committees.
- Data-Driven: Strong analytical mindset with the ability to leverage data for strategic decision-making.
- Communication Excellence: Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
- Proactive Leader: Self-starter with a passion for growth and innovation.
- Collaborative Mindset: Demonstrated expertise in building and nurturing internal collaborations and relationships.
- ABM Experience: Practical experience in creating and executing Account-Based Marketing (ABM) strategies.
- Travel Flexibility: Willingness to travel for internal and external meetings and conferences (up to 20%).
We're committed to creating a diverse, inclusive, and equitable work environment that fosters growth and innovation. We're an equal-opportunity employer and give all qualified applicants consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
