Strategic Insights Manager
1 month ago
About the Role
We are seeking a highly skilled Strategic Insights Manager to join our team at The Kraft Heinz Company. As a key member of our Consumer Insights team, you will play a critical role in driving business growth and informing marketing strategies across our iconic brands.
Key Responsibilities
- Lead strategic insights initiatives to inform marketing strategies and drive business growth
- Develop and execute comprehensive research plans to understand consumer behavior and preferences
- Collaborate with cross-functional teams to integrate insights into marketing plans and campaigns
- Evaluate sales impact of media campaigns and recommend optimization to improve efficiency and effectiveness
- Guide product quality and value engineering initiatives by delivering consumer insights and developing action standards
Qualifications
- Experience in a strategic insights/consumer research role, preferably within CPG
- Proficient in various market research techniques, including qualitative and quantitative methods
- Experience working with primary and secondary data sources, including syndicated research tools
- Proven experience with agile research tools, methodologies, and applications
- Strong understanding of marketing processes, business planning, and marketing strategy
- Excellent communication, organization, and presentation skills
What We Offer
As a Strategic Insights Manager at The Kraft Heinz Company, you will have the opportunity to work with a talented team of professionals, drive business growth, and make a meaningful impact on our iconic brands. If you are a motivated and results-driven individual with a passion for consumer insights, we encourage you to apply for this exciting opportunity.
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