Marketing Automation Specialist

4 weeks ago

Mississauga, Ontario, Canada SOTI Inc. North America Full time
About the Role

SOTI Inc. North America is seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing personalized customer journeys across various channels.

Key Responsibilities
  • Develop and manage personalized customer journeys in Pardot, leveraging communication workflows, program logic, and testing with cross-functional stakeholders.
  • Create timely and relevant communication flows aligning to customer/prospect interactions, needs, and expectations across 1:1, Lifecycle, Product, and lead nurturing journeys.
  • Use test-and-learn scenarios for new communication flows and strategies to increase customer engagement and retention.
  • Leverage data segmentation for targeted customer communication strategy and gatekeep the number of touchpoints for customers and prospects.
  • Ensure compliance with email marketing program vis-à-vis CASL, CAN-SPAM, CCPA, GDPR, and any other laws pertaining to the countries in which SOTI does business.
  • Monitor and analyze key performance indicators (KPIs) to measure the success of customer/prospect journey initiatives.
  • Review, assess, and evaluate all programs for impact and optimization.
  • Interpret customer/prospect data to identify journey triggers across lifecycle segments to drive desired customer behaviors.
  • Leverage segmentation approaches and brand personas to personalize journey communications.
  • Prepare and present regular reports on customer journey performance to senior management and share insights and recommendations with stakeholders.
Requirements
  • Experience within an email marketing or marketing automation role; experience in SAAS is considered an asset.
  • An undergraduate degree (or higher) in Technology, Marketing, or Business, or equivalent work experience.
  • Experience using a CRM system such as Salesforce and marketing automation/email software like Pardot.
  • Working knowledge of Salesforce to manage customer data and interactions.
  • Expert knowledge of Marketing Automation platforms such as Pardot, and the ability to use it to improve the customer experience.
  • Experience in managing and developing journeys for automating marketing communications, including 1:1, Lifecycle, Product, and Lead nurturing.
  • Hands-on experience in developing and implementing customer lifecycle journeys.
  • Experience in data analysis and the ability to use data to inform decision-making.
  • Advanced user of Microsoft Power BI, Excel, PowerPoint, and other key Microsoft Office tools.
  • Expertise in driving customer journey mapping through creative visual flows and outlining logic.
  • Experience in project management and the ability to work in an agile environment.
  • Must have knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
  • Strong analytical skills and the ability to use data to inform decision-making.
  • Working knowledge of HTML and CSS.
  • Strong knowledge of email marketing KPIs and conversion metrics.
  • B2B experience is an asset.
  • Strong email copywriting experience.
  • Pardot & Salesforce Certification is an asset.
About SOTI Inc. North America

SOTI Inc. North America is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies, and making a difference in the world.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at careers@soti.net.

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

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