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Head of Sales Leadership
2 months ago
As a key member of the Canadian Leadership Team, the Head of Sales will be responsible for delivering the core commercial KPIs for the business in Canada, including volume revenue and profit. This role will also lead the strategic thinking around channel and RTM strategies, contributing to the company's leadership on purpose, strategic choices, and people and capability development.
Key Responsibilities:- Sales Leadership: Lead the development of a compelling customer-facing 'premium brands portfolio selling strategy' leveraging the power of the company's brands.
- Portfolio Selling Strategy: Embed the company's Leadership Behaviours and customer/category insight in pursuit of a sustainable competitive advantage in Canada.
- New Business Development: Direct the direct sales team to identify, assess, and acquire new business in both retail and on-premise channels, aligning to Canadian Ambition and in coordination with route-to-market partners where required.
- Customer and Partner Relationship Management: Lead and define customer engagement strategy with Sales Leadership, understanding and internalizing the goals and objectives of key retail and on-premise customers in English Canada.
- Partner Management: Select and retain the best route-to-market partners to deliver mid and long-term strategies for Canada, actively managing partners towards the delivery of monthly, quarterly, and annual targets.
- Team Leadership & Development: Lead and develop the company's Sales organization, continually deploying team resources in support of annual business objectives and long-term company Ambition.
- University Degree, MBA preferred
- 7-10 years beverage alcohol/CPG sales leadership experience
- Demonstrated progression within a Tier 1 organization
- Understanding of all beverage alcohol jurisdictions
- Experience of working with large big box grocery retail
- Experience selling in both retail and on-premise channels is a plus
- Experience in selling Premium/Super Premium brand portfolios
- Experience of leading high-performing teams
- 3rd Party Partnership management is a plus