Marketing Director

1 week ago

Burlington, Ontario, Canada oilandgas Full time
{"h1": "Director, Content", "p": "

At Veracode, we're looking for a talented Director, Global Demand Generation Programs to join our marketing team. As a key member of our team, you'll be responsible for developing and executing comprehensive marketing programs that drive brand awareness, engage ICP prospect accounts and existing customers to deliver pipeline and revenue.

This role will manage a small team of marketing professionals and is equal parts strategy and execution. The ideal candidate should possess a strategic mindset, excellent project management and collaboration skills, and deep experience in B2B integrated marketing campaigns.

Key responsibilities include:

  • Translate business objectives and marketing priorities into effective marketing program goals and manage end-to-end execution across multiple channels.
  • Leverage product positioning, market research and analysis, including persona research and intent data, to align key messages and creative with optimal marketing channels at the right buying stage.
  • Collaborate closely with internal stakeholders and external resources to create detailed project plans, enablement, timelines, and budgets for each initiative.
  • Leverage data-driven insights to communicate performance, uncover opportunities, and recommend optimizations.
  • Drive strategies for continuous testing and improvement.
  • Stay in close alignment and communication with sales leaders, regional marketing leaders, product marketing, content writers, enablement, marketing operations, and more.

We're looking for a proven experience in integrated marketing campaign management with a track record of meeting or exceeding expectations. If you have a solid understanding and experience across marketing channels & programs including paid media, search, social, email, nurture/drip, web, webinars, gifting, chat, events, PR, AR, and more, we'd love to hear from you.

We offer a competitive compensation package, including outstanding medical, dental, and vision coverage, wellness benefits, "Take What You Need" time off policy, extensive development and training offerings, and a generous 401k match.

We're an equal opportunity employer and welcome applications from all qualified candidates without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

"}

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