Demand Generation Strategist

3 weeks ago


Toronto, Ontario, Canada Wealthsimple Full time

Wealthsimple is revolutionizing personal finance by making it simple, affordable, and transparent for everyone. As Canada's leading fintech company, we serve over 3 million users with assets exceeding $30 billion.

We are seeking a talented and driven Demand Generation Manager to join our growing team. In this role, you will play a pivotal part in developing and executing strategies that drive demand for our financial products and services.

Responsibilities
  • Lead the development and implementation of comprehensive demand generation strategies across various digital channels.
  • Identify and leverage innovative approaches to generate high-quality leads and nurture customer relationships.
  • Collaborate with internal teams, including marketing, sales, and product development, to ensure alignment and maximize campaign effectiveness.
  • Conduct in-depth analysis of campaign performance metrics and utilize data insights to optimize strategies and improve ROI.
  • Stay abreast of emerging digital marketing trends and technologies to identify new opportunities for growth.
Qualifications
  • 5+ years of proven experience in demand generation and growth marketing within the financial technology or related industry.
  • Strong understanding of various digital marketing channels, including paid advertising, social media, email marketing, and content marketing.
  • Exceptional analytical skills with a data-driven approach to decision-making.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • A passion for innovation and a willingness to experiment with new strategies and technologies.

If you are a results-oriented individual with a strong desire to make a meaningful impact in the financial services industry, we encourage you to apply.



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