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Demand Generation Strategist

2 months ago

Toronto, Ontario, Canada MASS Engines Full time
Job Summary

At MASS Engines, we are seeking a highly skilled Demand Generation Manager to drive pipeline growth and increase awareness of our demand generation solutions. As a key member of our team, you will be responsible for developing and executing direct B2B marketing initiatives to engage our target audience of marketing leaders at mid-sized and large B2B companies.

Key Responsibilities
  • Campaign Strategy and Execution
    • Develop and implement cutting-edge B2B demand generation campaign strategies to drive progressive engagement with our audience
    • Measure and report on campaign success using metrics such as leads, conversions, and revenue
  • Content Creation and Delivery
    • Oversee the creation and delivery of content that addresses audience needs in our areas of expertise
  • Team Collaboration
    • Collaborate with the leadership team to refine our go-to-market approach, including customer pain points and core messaging themes
    • Work closely with the sales team to align marketing efforts and ensure marketing contribution to pipeline and revenue
    • Partner with the Services team and clients to share effective marketing strategies and tactics, as well as identify client successes for future content development
  • Industry Knowledge and Relationships
    • Attend industry events and conferences to build relationships, grow knowledge, and promote the company
    • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Marketing Budget Management
    • Manage all marketing vendor relationships, along with spending and budgets
    • Monitor the marketing budget on a quarterly and annual basis, allocating funds to maximize outcomes
Requirements
  • Experience
    • Minimum of 3 years' experience in marketing, communication, advertising, or related field
    • At least 1 year of B2B demand generation experience
  • Skills and Competencies
    • Strong understanding of digital marketing, B2B demand generation, and account-based marketing
    • Experience marketing to mid-sized and large B2B companies
    • Working knowledge of CMS platforms, marketing automation platforms, and social media
  • Education
    • Bachelor's Degree in Marketing, Communications, or related field
    • Certificate in Digital Marketing (considered an asset)
Working Conditions
  • Professional office environment
  • Using a computer keyboard, monitor, and mouse for extended periods of time
  • Travel within Canada and USA may be required for events and customer meetings: 10%