Marketing Specialist, Growth

3 days ago


Toronto, Ontario, Canada Loblaw Digital Full time
About the Role

We are seeking a highly skilled Marketing Specialist, Growth to join our team at Loblaw Digital. As a key player in driving growth initiatives for PC Express, you will be responsible for creating, coordinating, and executing strategic growth initiatives aimed at increasing customer acquisition, loyalty, and enabling new capabilities.

Key Responsibilities
  • Planning: Work with the Sr. Marketing Manager to plan growth initiatives across owned, paid, and earned channels with a focus on driving customer acquisition, loyalty, and business results.
  • Execution: Assess growth program objectives and develop go-to-market plans and execution tactics, prepare creative briefs, manage campaign calendars and projects ensuring a successful launch, review creative recommendations and provide feedback ensuring alignment with brand positioning, tone, and business needs.
  • Reporting: Use internal tools and external platforms to report on business results, campaign performance, and key learnings, report on new growth initiatives, channels, and messaging tests to develop best practices models and execution playbooks.
Requirements
  • 2-4 years in Marketing or related experience, preferably retail or e-commerce.
  • Understanding of digital marketing and e-commerce principles and best practices.
  • Experience executing or and traditional marketing tactics (owned, earned, and paid).
  • Ability to generate meaningful business and customer insights from disparate data.
  • Growth mindset – you know there's always a better way to do things and are willing to disrupt yourself or the status quo, customer obsessed with an entrepreneurial spirit.
  • Strong attention to detail, highly organized, able to prioritize multiple projects while working effectively and independently in a fast-paced environment with constant change.
  • You easily build relationships and can work with teams across multiple roles and functions.
  • Advanced knowledge of Microsoft Excel is a must.
  • Undergraduate degree in a related discipline an asset.
  • Understanding of basic HTML and web markup an asset.
  • Experience with SQL and analytics platforms an asset.
About Loblaw Digital

Loblaw Digital is a leading eCommerce company that seeks great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust, and make connections. We're able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.



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