Director of Influencer Marketing Strategy

4 days ago

Toronto, Ontario, Canada AdParlor Full time
Job Title: Director, Influencer Strategy & Operations

AdParlor is seeking a seasoned professional to lead our influencer marketing efforts as Director, Influencer Strategy & Operations. This role will be responsible for developing and executing best-in-class influencer marketing campaigns across various verticals, working closely with account leads and team members to design and deliver strategic social influencer strategies and cross-functional campaigns.

Key Responsibilities:

  • Develop and execute influencer marketing strategies and campaigns to align with client goals and objectives
  • Work closely with Sales and Marketing teams on proposal development, RFP/RFI, and pitch support for new business growth
  • Foster and maintain productive client relationships, providing strong counsel on best practices across the digital landscape
  • Identify solutions and drive client success, growing relationships through collaboration with teams and independently
  • Serve as an expert in the influencer marketing space, working alongside digital marketing, brand, and user-acquisition teams to achieve objectives
  • Cultivate a culture of growth, collaboration, and innovation across the team
  • Manage financials, including budgets, billing, projections, and staffing
  • Lead and mentor a team of Account Managers and Account Coordinators
  • Build scalable processes and SOPs to ensure consistency across team members
  • Continuously innovate and evolve with the ever-changing digital landscape to create a best-in-class offering
  • Support the creation of thought leadership content to support marketing initiatives
  • Actively track team progress and timelines through Asana
  • Ability to interpret data and turn it into valuable insights and optimization recommendations

Requirements:

  • 8+ years of experience driving and executing social media campaigns, with at least 5+ years driving influencer marketing campaigns specifically
  • 3+ years people leadership experience
  • Strong understanding of the full influencer marketing landscape, including content amplification and performance-based partnerships
  • Previous experience leveraging an end-to-end influencer marketing platform, such as CreatorIQ, to build scalable processes
  • Passion for client service and ability to juggle multiple projects and changing priorities
  • Excellent verbal, written, presentation, and problem-solving skills
  • Excellent organizational and project management skills
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
  • Poise and calm under pressure, with a desire to immerse yourself in a client's business to become a true partner
  • Highly confident presenter
  • Solutions-oriented mindset
  • Entrepreneurial spirit

Benefits:

  • Competitive compensation
  • Ample career and professional growth opportunities
  • Health, dental, and vision insurance
  • Retirement savings with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company

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