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Lead Influencer Strategy

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Toronto, Ontario, Canada AdParlor Full time

About AdParlor

AdParlor is a leading digital marketing agency specializing in helping brands scale their online presence through innovative and data-driven strategies. As one of Meta's longest-standing partners, we leverage our expertise in social media, influencer marketing, and performance advertising to deliver measurable results for our clients.

The Role: Director, Influencer Strategy & Operations

We are seeking a passionate and experienced Director, Influencer Strategy & Operations to lead our growing team of experts. In this role, you will be responsible for developing and executing cutting-edge influencer marketing campaigns that drive brand awareness, engagement, and conversions.

Responsibilities:

  • Develop and implement comprehensive influencer marketing strategies aligned with client objectives.
  • Identify, vet, and cultivate relationships with key influencers across various industries and platforms.
  • Negotiate contracts and manage influencer partnerships to ensure successful campaign execution.
  • Track campaign performance metrics and provide insightful reporting to clients.
  • Stay abreast of industry trends and best practices in influencer marketing.
  • Lead and mentor a team of talented individuals, fostering a collaborative and high-performing work environment.

Qualifications:

  • Proven track record of success in developing and executing impactful influencer marketing campaigns.
  • Deep understanding of the influencer landscape, including key platforms, trends, and best practices.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strong analytical and problem-solving abilities.
  • Passion for digital marketing and a commitment to staying ahead of the curve.