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Lead CRM Strategist

3 months ago

Montreal, Quebec, Canada Circle Medical Technologies, Inc. Full time $129,000 - $154,000

ABOUT US
Circle Medical Technologies, Inc. is a rapidly expanding telehealth provider in the United States, experiencing remarkable growth exceeding 100% annually over the last three years.

As a venture-backed Y-Combinator healthcare startup, our mission is to deliver high-quality, accessible primary care to individuals globally.

Our team comprises top-tier physicians, engineers, and designers, dedicated to innovating how patients access and receive healthcare services.

We are excited to announce a pivotal role within our Growth team. We are seeking a Lead CRM Strategist to spearhead and enhance our CRM initiatives.

Key Responsibilities:
In this position, you will:

  • Develop and refine programs focused on engagement, activation, and retention, while overseeing daily operations for our communication channels (Email, SMS, in-app, and push notifications).
  • Create and optimize comprehensive CRM strategies to boost patient engagement and retention, driving essential growth metrics, and managing intricate customer journeys, triggers, and automations with both static and dynamic content.
  • Direct the strategy, design, and execution of retention and engagement campaigns across various platforms, including email, SMS, push notifications, and in-app messaging.
  • Take full ownership of our CRM platforms and tools, managing contractual relationships and channel strategies.
  • Oversee the entire lifecycle of communication campaigns, from conception and design to execution and analysis, ensuring flawless implementation.
  • Evaluate the effectiveness of CRM campaigns, offering actionable insights to enhance future initiatives and align with growth KPIs.
  • Stay updated on industry trends and best practices to ensure our CRM strategies remain innovative and impactful.
  • Conceptualize, plan, and execute communication experiments from ideation to implementation, driving growth metrics across activation and retention, and reporting on results and subsequent steps.
  • Facilitate cross-functional collaboration with Design, Product, Engineering, and Data teams to create engaging, personalized customer journeys.

Qualifications:
We are looking for candidates with:

  • Strong analytical abilities to interpret data and derive actionable insights.
  • Detail-oriented and highly organized, capable of managing multiple projects concurrently.
  • A customer-centric approach with a creative mindset, genuinely invested in enhancing customer experiences.
  • Experience with robust marketing automation/CRM systems such as Iterable, Braze, MoEngage, or similar.
  • A passion for data-driven marketing and the development of programs that yield incremental results.
  • A college diploma or university degree in Marketing, Business, or a related field.
  • Approximately 5-8 years of relevant experience in leading email marketing and CRM strategy for direct-to-consumer products or brands.
  • Proficiency in CRM channel data, audience segmentation, content creation, campaign optimization, and A/B testing.
  • Previous experience in a rapidly growing technology company is advantageous.

Compensation and Benefits:
In alignment with our values, Circle Medical offers transparent salaries based on output levels, with options to trade cash for stock.

This is a full-time, salaried position with an annual salary range of $129,000 to $154,000 CAD, in addition to generous vacation, comprehensive medical/dental benefits, and a 401K plan with company matching.

Additional benefits include:

  • Flexible vacation eligibility after 90 days.
  • 10 annual paid holidays.
  • Wellness perks, including discounts for mental health programs and online wellness courses.
  • Weekly in-office team lunches.

Circle Medical is an equal opportunity employer, actively seeking diversity within our workforce. We recruit qualified applicants and promote employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.