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Global CRM Strategist

2 months ago

Montreal, Quebec, Canada BRP Full time
Job Description

We are seeking a highly skilled Global CRM Strategist to join our team at BRP. As a key player in our digital transformation, you will lead end-to-end digital projects with a focus on customer experience.

Key Responsibilities
  • Develop and implement CRM strategies to build lasting relationships with our customers.
  • Identify business opportunities to increase customer experience and upsell opportunities.
  • Map untapped opportunities and define a multi-channel approach to improve CRM strategies.
  • Recommend potential boosting tactics and lead the end-to-end strategy (acquisition, retention, upsell & repurchase).
  • Use data to define KPIs and goals across different segments, identify trends, and deepen consumer knowledge.
  • Optimize CRM program to deliver upon overall objectives.
Requirements
  • Bachelor's degree in marketing or related field.
  • Minimum of 7+ years of relevant experience in customer relationship management and strategic planning.
  • Experience in marketing automation (multi-channels).
  • Solid understanding of e-commerce & market trends.
  • Knowledge of Adobe campaign solution or Salesforce required.
  • Fluent in both English & French (written and spoken).
About BRP

BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce made up of close to 20,000 spirited people.

We value diversity and strive to create an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. At BRP, we believe that when we talk about benefits, we go all in. We offer a strong foundation, including an annual bonus, generous paid time away, pension plan, collective saving opportunities, and industry-leading healthcare.