Global CRM Strategist

2 months ago


Montreal, Quebec, Canada BRP Full time
About the Role

We are seeking a highly skilled Global CRM Strategist to join our team at BRP. As a key player in our digital transformation, you will lead end-to-end digital projects with a focus on customer experience.

Key Responsibilities
  • Develop and implement customer-centric strategies to build lasting relationships with our customers.
  • Identify business opportunities to increase customer experience and upsell opportunities.
  • Map untapped opportunities and define a multi-channel approach to improve CRM strategies.
  • Recommend potential boosting tactics and lead the end-to-end strategy (acquisition, retention, upsell & repurchase).
  • Use data to define KPIs and goals across different segments, identify trends, and deepen consumer knowledge.
  • Optimize CRM program to deliver upon overall objectives.
Working with Our Team

You will work closely with our digital and brand marketing teams to gather brand, e-commerce, omnichannel, and CRM objectives. Together, you will build recommendations and plan the best path to achieve goals.

Culture and Benefits

We value diversity and strive to create an inclusive workplace where every employee feels like they belong. Our benefits package includes:

  • Annual bonus
  • Generous paid time away
  • Pension plan
  • Collective saving opportunities
  • Industry-leading healthcare

We also offer flexible work schedules, summer schedule, holiday season shutdown, educational resources, and discounts on BRP products.

About BRP

We are a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Our company is rooted in a spirit of ingenuity and intense customer focus.


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