Global CRM Strategist

2 weeks ago

Montreal, Quebec, Canada BRP Full time
Job Description

We are seeking a highly skilled Global CRM Strategist to join our team at BRP. As a key player in our digital transformation, you will lead end-to-end digital projects with a focus on customer experience.

Key Responsibilities
  • Develop and implement a multi-channel approach to improve CRM strategies
  • Recommend the best CX to build lasting relationships with customers
  • Identify business opportunities to increase customer experience and upsell opportunities
  • Lead the end-to-end strategy (acquisition, retention, upsell & repurchase)
  • Use data to define KPIs and goals across different segments, identify trends
  • Deepen consumer knowledge (engagement, purchasing cycle, retention, buying intentions)
  • Optimize CRM program to deliver upon overall objectives
Requirements
  • Bachelor's degree in marketing or related field
  • Minimum of 7+ years of relevant experience in customer relationship management and strategic planning
  • Experience in marketing automation (multi-channels)
  • Solid understanding of e-commerce & market trends
  • Knowledge of Adobe campaign solution or Salesforce required
  • Fluent in both English & French (written and spoken)
What We Offer
  • Annual bonus
  • Generous paid time away
  • Pension plan
  • Collective saving opportunities
  • Industry leading healthcare
  • Flexible work schedule
  • Summer schedule
  • Holiday season shutdown
  • Educational resources
  • Discount on BRP products

We are committed to fostering a culture that values diversity, inclusivity, and employee well-being. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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