Performance Optimization Specialist

5 days ago

Toronto, Ontario, Canada Cossette Media Full time
About the Role

Cossette Media is seeking a highly skilled Performance Optimization Specialist to join our Performance group. As a key member of our team, you will be responsible for developing and implementing innovative search strategies that drive measurable results for our clients.

Key Responsibilities
  • Develop and implement cutting-edge search strategies that align with client objectives.
  • Oversee campaign setup, trafficking, QA, and timelines, ensuring seamless execution and optimal performance.
  • Manage and optimize campaigns across search platforms, including Google Ads, Microsoft Bing, and Google Search Ads 360.
  • Analyze campaign performance and provide data-driven recommendations to drive improvement.
  • Collaborate with internal teams to ensure consistency and effectiveness of campaigns.
  • Train and support internal teams and clients on search best practices.
  • Stay up-to-date with industry trends and new developments in search marketing.
Requirements
  • Minimum 1-3 years of experience managing campaigns on search platforms.
  • Technical expertise in search platforms, including Google Ads, Microsoft Bing, and Google Search Ads 360.
  • Strong analytical skills and proficiency in performance measurement tools.
  • Excellent written and oral communication skills, with the ability to present clear and compelling reports and recommendations.
  • Google Search certification required.
  • Ability to work independently and in a team, with a strong focus on autonomy and initiative.
What We Offer
  • A dynamic and entrepreneurial work environment that fosters innovation and individuality.
  • Flexible work arrangements, including hybrid work models and flexible hours.
  • Generous vacation policy, including 3 weeks of paid time off and 1 extra week over the holidays.
  • Access to modern, open co-working spaces with amenities and services to support your well-being.
  • A comprehensive benefits package, including flexible benefits and a personal wellness spending account.
  • A commitment to learning and development, with in-house training and career growth opportunities.
About Us

Cossette Media is a leading media agency that helps brands connect with their audiences through innovative marketing solutions. We are committed to fostering a culture of inclusivity, diversity, and creativity, and we are passionate about helping our employees grow and succeed in their careers.

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