Performance Optimization Specialist

2 months ago


Toronto, Ontario, Canada Cossette Media Full time

**About the Role**

Cossette Media is seeking a highly skilled Performance Optimization Specialist to join our team. As a key member of our Performance group, you will be responsible for developing and implementing innovative search strategies for our clients.

**Key Responsibilities**

  • Develop and implement search strategies that drive measurable results for our clients.
  • Oversee campaign setup, trafficking, QA, and timelines, ensuring alignment with Cossette best practices.
  • Manage and optimize campaigns across search platforms, including Google Ads, Microsoft Bing, and Google Search Ads 360.
  • Analyze campaign performance and provide data-driven recommendations.
  • Collaborate with internal teams to ensure consistency and optimal effectiveness of campaigns.
  • Train and support internal teams and clients on search best practices.
  • Stay up-to-date with industry trends and new developments in search.

**Requirements**

  • Minimum of 1-3 years of experience managing campaigns on search platforms.
  • Technical knowledge of search platforms, including Google Ads, Microsoft Bing, and Google Search Ads 360.
  • Strong analytical skills and proficiency in performance measurement tools.
  • Excellent written and oral communication skills, with the ability to present clear and compelling reports and recommendations.
  • Google Search certification required.
  • Ability to work independently and in a team, with a strong sense of autonomy and initiative.

**What We Offer**

  • A dynamic and entrepreneurial work environment that promotes innovation and individuality.
  • Flexible work arrangements, including hybrid work models and flexible hours.
  • Generous vacation time, including 3 weeks plus 1 extra week over the holidays.
  • Access to modern, open co-working spaces with amenities and services.
  • A comprehensive benefits package, including flexible benefits and wellness programs.

**About Cossette Media**

Cossette Media is a leading media agency that is part of the Plus Company network. We are committed to creating meaningful work that drives results for our clients. We value diversity, equity, and inclusion, and are dedicated to fostering a culture of innovation and collaboration.



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