Category Manager

9 hours ago

Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time
{"Job Title:

Category Manager

Scope for the position:

The Category Manager for Supplements will be the category liaison to support marketing and sales activities – translating marketing programs into customer-based activities to help drive sales objectives.

The Category Manager for Supplements will work closely with marketing teams, sales teams and customers to help lead and communicate fact-based insights to drive sales objectives.


Duties and Responsibilities:


Develop a deep understanding of category, shopper insight, competitive and the retailer landscape to inform future marketing initiatives and sales planning

Lead assortment and planogram recommendations for priority categories

Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights and report findings and recommendations to the senior leadership team

Support sales team – strategic selling stories to support key categories and segments

New Product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPI's

Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager

Lead the recommendation of SKU assortment priorities per category

Work with internal cross-functional teams to deliver clear channel strategies

Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory

Develop, lead, execute and measure strategic National Retail Promotional programs

Priority customer support – manage strategic sales requests to support booking sheets, digital asks, planograms etc.

In-store retailer support for strategic customers– in-store displays, endcaps, digital ecommerce support, etc.

Assist Marketers with product knowledge/information – key selling points

Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.

Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc.

to help build stronger plans

Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets

Support and attend key trade shows

Perform other duties as assigned


Required qualifications, education, experience, training, skills, background, and certifications:

Bachelor's degree in marketing, Business or related field from an accredited institution

3-5 years of relevant industry experience in a related role, supplement expertise preferred

Experience in the nutritional field is an asset

MS Office applications – exceptional use of Excel and PPT

Ability to travel to other facilities and work off hours and weekends as needed

Valid passport as travel outside of Canada will be required occasionally

Access to reliable transportation

Demonstrated project management skills and problem solving necessary to pre-empt and deal with rapidly changing market conditions

Develops best in class store materials (traditional & digital)


Expert in developing reports, analyzing and translating that information into actionable insights to help drive sales and marketing objectives

Excellent communication and presentation skills

Team player and proven track record of collaboration to drive exceptional results

Embraces change and thrives in an evolving environment


How to apply:

Qualified candidates can submit their resumes through LinkedIn or by email to Please note, emails need to have the Job Title (Category Manager) in the subject line.

Our Human Resources Team will be in touch if your qualifications match our needs.

Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.

For more information about our company, visit or a full list of opportunities, visit "}

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