Category Manager

4 days ago

Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time
About the Role

We are seeking a highly skilled Category Manager to join our team at NOW Health Group Canada/Puresource Natural Products Distributor. As a Category Manager, you will play a key role in driving sales objectives and supporting marketing activities.

Key Responsibilities
  • Category Insights: Develop a deep understanding of category, shopper insight, competitive, and retailer landscape to inform future marketing initiatives and sales planning.
  • Assortment and Planogram Recommendations: Lead assortment and planogram recommendations for priority categories.
  • Category Reviews and Reporting: Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights, and report findings and recommendations to the senior leadership team.
  • Sales Support: Support sales team – strategic selling stories to support key categories and segments.
  • New Product Support: Lead and execute best-in-class retailer/trade-facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPIs.
  • Training and Development: Assist with the development and coordination of new item launch and training materials (sales and retailer-facing) in collaboration with the Nutrition and Health Education Manager.
  • SKU Assortment Prioritization: Lead the recommendation of SKU assortment priorities per category.
  • Channel Strategies: Work with internal cross-functional teams to deliver clear channel strategies.
  • Inventory Management: Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory.
  • National Retail Promotional Programs: Develop, lead, execute, and measure strategic National Retail Promotional programs.
  • Priority Customer Support: Manage strategic sales requests to support booking sheets, digital asks, planograms, etc.
  • In-Store Retailer Support: In-store retailer support for strategic customers – in-store displays, endcaps, digital ecommerce support, etc.
  • Product Knowledge: Assist Marketers with product knowledge/information – key selling points.
  • Marketing Support: Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
  • Annual Business Planning: Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans.
  • Wholesale Price Changes: Analyze and recommend wholesale price changes for private brand products to help ensure market competitiveness and support profitability targets.
  • Trade Shows: Support and attend key trade shows.
Requirements
  • Education: Bachelor's degree in Marketing, Business, or related field from an accredited institution.
  • Experience: 3-5 years of relevant industry experience in a related role (Consumer Packaged Goods preferred).
  • Industry Experience: Experience in the nutritional field is an asset.
  • Technical Skills: MS Office applications – exceptional use of Excel and PPT.
  • Travel and Availability: Ability to travel to other facilities and work off hours and weekends as needed.
  • Passport and Transportation: Valid passport as travel outside of Canada will be required occasionally. Access to reliable transportation.
  • Soft Skills: Demonstrated project management skills and problem-solving necessary to pre-empt and deal with rapidly changing market conditions. Develops best-in-class store materials (traditional & digital). Expert in developing reports, analyzing, and translating that information into actionable insights to help drive sales and marketing objectives. Excellent communication and presentation skills. Team player and proven track record of collaboration to drive exceptional results. Embraces change and thrives in an evolving environment.

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