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Category Manager
2 months ago
We are seeking a highly skilled Category Manager to join our team at NOW Health Group Canada/Puresource Natural Products Distributor. As a Category Manager, you will be responsible for leading the development and execution of category strategies to drive sales growth and profitability.
Key Responsibilities- Develop and execute category plans to drive sales growth and profitability
- Lead assortment and planogram recommendations for priority categories
- Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights and report findings and recommendations to the senior leadership team
- Support sales team – strategic selling stories to support key categories and segments
- New Product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPI's
- Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager
- Lead the recommendation of SKU assortment priorities per category
- Work with internal cross-functional teams to deliver clear channel strategies
- Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory
- Develop, lead, execute and measure strategic National Retail Promotional programs
- Priority customer support – manage strategic sales requests to support booking sheets, digital asks, planograms etc.
- In-store retailer support for strategic customers– in-store displays, endcaps, digital ecommerce support, etc.
- Assist Marketers with product knowledge/information – key selling points
- Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
- Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans
- Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets
- Support and attend key trade shows
- Perform other duties as assigned
- Bachelor's degree in marketing, Business or related field from an accredited institution
- 3-5 years of relevant industry experience in a related role, supplement expertise preferred
- Experience in the nutritional field is an asset
- MS Office applications – exceptional use of Excel and PPT
- Ability to travel to other facilities and work off hours and weekends as needed
- Valid passport as travel outside of Canada will be required occasionally
- Access to reliable transportation
- Demonstrated project management skills and problem solving necessary to pre-empt and deal with rapidly changing market conditions
- Develops best in class store materials (traditional & digital)
- Expert in developing reports, analyzing and translating that information into actionable insights to help drive sales and marketing objectives
- Excellent communication and presentation skills
- Team player and proven track record of collaboration to drive exceptional results
- Embraces change and thrives in an evolving environment
