Media Planning Assistant

1 month ago

Toronto, Ontario, Canada Starcom Full time
Position Overview

The Media Planning Assistant plays a crucial role in supporting the development of effective advertising strategies tailored to diverse audiences. This position involves:

  • Data Analysis: Collecting and interpreting marketing, client, and industry data to assess advertising and media requirements, particularly in relation to diversity, equity, and inclusion (DEI) initiatives.
  • Strategic Insight: Understanding marketing goals and the dynamics of human-product and human-media interactions.
  • Media Recommendations: Evaluating various media options and making informed recommendations to optimize budget allocation across channels, ensuring inclusive and impactful media plans.
  • Campaign Oversight: Maintaining quality control and alignment with media plan objectives, while preparing performance reports for campaigns.
  • Research Utilization: Leveraging syndicated media and research resources to effectively engage diverse audiences.
  • Communication: Clearly articulating media objectives and strategies to internal teams, including Investment, Social, Programmatic, Precision, Apex, and Search.
  • Client Presentations: Assisting in presenting media plans to client brand teams.
  • Supplier Relations: Building and nurturing relationships with diverse media suppliers and staying informed about market trends and demographic shifts.
  • Collaboration: Working closely with external agency partners to ensure cohesive media strategies.
  • Account Management: Actively participating in account status meetings and contributing to the development of points of view regarding DEI opportunities.
  • Financial Management: Involvement in the billing process, ensuring accurate tracking of budgets and client invoicing.
  • Training Participation: Engaging in mandatory training sessions to enhance skills and knowledge.
Qualifications

The ideal candidate will possess:

  • A Bachelor’s degree, preferably in advertising, marketing, business administration, or communications.
  • Experience with media partners that cater to diverse audiences.
  • Strong written and verbal communication skills, with the ability to present effectively.
  • Proven negotiation skills.
  • The ability to collaborate across multiple teams while managing a high volume of work and meeting tight deadlines.
  • Critical thinking and problem-solving capabilities.
  • Strong analytical skills and proficiency in mathematics.
  • Effective use of media research and reporting tools.
  • Technical proficiency in media systems and Microsoft Office applications (Excel, Word, PowerPoint).
Additional Information

Starcom is committed to fostering an inclusive work environment and encourages applications from all qualified individuals. Accommodations are available upon request for candidates with disabilities or medical needs throughout the recruitment process. We appreciate the interest of all candidates; however, only those selected for an interview will be contacted.

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