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Media Planning Assistant

3 months ago

Toronto, Ontario, Canada Starcom Full time
Position Overview

The role involves the collection and evaluation of marketing, client, industry, and competitive data to identify advertising and media requirements pertinent to the client's DEI initiatives.


Key Responsibilities

  • Comprehend marketing goals and strategies, along with the relationship between consumers and products, as well as media.
  • Assess various media options and provide multi-channel recommendations to optimize budget allocation, ensuring the development of inclusive and effective media strategies.
  • Oversee campaign execution, ensuring quality control aligns with overall media objectives and preparing performance reports.
  • Utilize syndicated media, research, and other data resources to cater to diverse audiences.
  • Communicate media objectives, strategies, and guidelines clearly to internal teams including Investment, Social, Programmatic, Precision, Apex, and Search.
  • Present strategic plans to the client brand group with support from the Supervisor/Manager.
  • Foster strong relationships with diverse media suppliers and remain informed about market dynamics and demographic shifts in Canada.
  • Collaborate closely with external agency partners.
  • Actively participate in account status meetings, both internally and externally.
  • Contribute to the development of Points of View (POVs) related to DEI opportunities.
  • Engage in the billing and financial processes, ensuring accurate tracking of budgets and monthly client invoicing.
  • Attend and participate in mandatory training sessions.

Qualifications

  • Bachelor's degree, preferably in advertising, marketing, business administration, or communications.
  • Experience with media partners that engage diverse and inclusive audiences in Canada is preferred.
  • Excellent written and verbal communication skills, along with strong presentation capabilities.
  • Proven negotiation skills.
  • Ability to work effectively across multiple teams while managing a high volume of work and meeting tight deadlines.
  • Demonstrated critical thinking and problem-solving skills.
  • Strong analytical skills and proficiency in mathematics.
  • Effective use of media research and reporting tools.
  • Technical proficiency, especially with media systems and Microsoft Excel, Word, and PowerPoint.

Additional Information

Starcom is committed to equal opportunity employment and encourages applications from all interested individuals. Accommodations are available upon request for all stages of the interview and employment process for candidates with disabilities or medical needs. We appreciate the interest of all candidates; however, only those selected for an interview will be contacted.