Media Planning Specialist

18 hours ago

Toronto, Ontario, Canada Dentsu Media Full time
{"title": "Media Planning Specialist", "content": "Job Summary

We are seeking a highly skilled Media Planning Specialist to join our team at Dentsu Media. As a key member of our communications planning process, you will be responsible for developing media strategies and tactical plans to deliver on campaign goals.

Key Responsibilities:

  • Assist media planners in the development of media strategies and tactical plans.
  • Ensure key information is provided to the media operations and media buying teams throughout the campaign lifecycle.
  • Use media planning and research tools to help develop strategic communications plans based on execution strategy, rationale, and buy structure.
  • Work with creative agencies in developing a holistic brand management and marketing planning process.
  • Assist with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
  • Work with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
  • Contribute to the overall campaign strategy and identify ways to improve and optimize campaign performance to meet client goals.

Requirements:

  • Post-secondary degree or diploma in media, advertising, business administration, marketing, or related field.
  • Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP's), Outlook, PowerPoint, etc.
  • Excellent written and verbal communication skills.
  • Ability to work with cross-functional teams and multiple stakeholders.
  • Aptitude for priority management where it concerns managing multiple deliverables/work streams.
  • Ability to organize ideas and present back information logically and sequentially.
  • Knowledge of media planning and research tools is considered a strong asset.

About Us:

We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact us to begin a conversation about your individual accessibility needs throughout the hiring process.

", "lang_code": "en-US"}

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