Director of Brand Strategy

4 days ago

Toronto, Ontario, Canada Yorkville University Full time
About the Role

Yorkville University is seeking a highly skilled and experienced Brand Director to lead our marketing efforts and drive the overall vision for our brand. As a key member of our team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.

Key Responsibilities
  • Develop and execute a brand strategy that aligns with our vision for global growth
  • Lead a team of marketing professionals and provide guidance and support to ensure the successful execution of marketing campaigns
  • Collaborate with business and academic leaders to gain insights into shaping program and degree-specific branding strategies
  • Manage and optimize digital marketing campaigns to drive engagement and conversion
  • Build and nurture partnerships with external stakeholders to promote our brand and programs
Requirements
  • Proven experience in brand marketing management, with a strong track record of success in developing and executing brand strategies
  • Excellent communication and leadership skills, with the ability to inspire and motivate a team
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines
  • Strong understanding of marketing principles and practices, with a focus on digital marketing
What We Offer

Yorkville University is committed to providing a dynamic and inclusive work environment that supports the growth and development of our employees. We offer a competitive salary and benefits package, as well as opportunities for professional development and advancement.

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