Director of Marketing and Brand Strategy

2 months ago

Old Toronto, Ontario, Canada Parvisinvest Full time
About Parvisinvest

Parvisinvest is a technology-driven alternative investing platform that aims to broaden access to institutional quality investment opportunities. Our mission is to democratize real estate investing through an innovative platform that connects property developers and fund issuers with Canadian investors.

Job Description

We are seeking a seasoned Director of Marketing and Brand Strategy to join our team. As a key member of our organization, you will be responsible for developing and executing a comprehensive marketing strategy that connects the right customers to our brand and builds customer loyalty.

Key Responsibilities
  • Brand Identity and Brand Guidelines: Develop and own our brand identity and brand guidelines to ensure consistency across all marketing touch points.
  • Lifecycle Marketing and Email Marketing: Own lifecycle marketing and email marketing to drive higher prospect-to-trial conversion rates.
  • Lead Generation: Drive high-quality leads in the mid-market segment for our sales team.
  • Demand Generation: Generate demand and increase top-of-funnel metrics, measured by increased visitors and qualified leads.
  • Brand Alignment: Ensure alignment with brand guidelines across the organization and provide education to all areas of the organization about our customer.
  • Performance Reporting: Monitor progress and submit performance reports. Source, evaluate, prioritize, test, implement, and optimize innovative methods for reaching and converting new customers to support business goals and objectives.
  • KPI Development: Develop KPIs, measure, and report on them.
  • Content Planning and Creation: Direct and inspire content planning and creation.
  • CRM Strategy: Oversee the development of effective CRM strategy and plans and ensure that all online and offline marketing integrate around a CRM approach.
  • Marketing Strategy: Design and implement comprehensive marketing strategies to create awareness of our company's business activities.
Requirements
  • A minimum of 4 years of enterprise B2B marketing experience as a PMM, with relevant experience as a marketing leader ideally from an online/e-commerce environment.
  • Previous experience in eCommerce or FinTech is a definite asset.
  • Strong understanding of brand and direct marketing.
  • Degree in marketing, business, or a related field.
  • Demonstrated success using marketing analytics, customer feedback, customer value, behavior, segmentation, and targeting techniques and tools.
  • Ability to develop and execute multiple priorities and approaches to meet objectives.
  • Exceptionally strong problem-solving and analytical skills, with an ability to clearly identify strategic issues and make tough decisions.
  • Strong ability to prioritize and manage multiple projects across product lines.
  • An entrepreneurial mindset and a roll-up-the-sleeves work ethic - must be comfortable with ambiguity and rapid rates of change.

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