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Executive Director, Brand Marketing Strategy

2 months ago

Old Toronto, Ontario, Canada Thrive Career Wellness Inc Full time

Thrive Career Wellness Inc. is a leading career wellness platform that empowers individuals to advance their careers. We partner with organizations of all sizes to simplify their outplacement, redeployment, and career management needs, providing a competitive advantage in the job market. Our platform offers a one-stop solution for end-to-end job search management through our software tools and insights.

We are seeking an experienced and strategic Executive Director, Brand Marketing Strategy to join our leadership team in Toronto. The successful candidate will report directly to the Chief Customer Officer and be responsible for developing and executing a programmatic approach to engage partners, drive leads, and support our sales channels.

Key Responsibilities:

  • Partner & Channel Marketing: Develop and execute marketing strategies that effectively communicate with partners and their customers, focusing on scalable and repeatable methods to drive leads from our various channels.
  • Marketing KPIs: Establish, monitor, and report on key marketing performance indicators, ensuring alignment with overall business objectives.
  • Enhance Brand Recognition: Develop and implement strategies to increase Thrive's brand recognition within the HR and career wellness space, ensuring consistent brand messaging across all marketing channels.
  • Content Creation & Strategy: Lead the creation of compelling content, including case studies, white papers, and thought leadership pieces, that showcases the impact and value of Thrive's solutions to potential and existing partners.
  • Event Management: Engage partners and customers through strategic event planning and execution, drive lead generation, and measure ROI to ensure event success and alignment with business objectives.
  • Leadership and People Management: Manage a team of three direct reports, each focusing on specific areas such as asset/content creation, sales support, and product marketing. As part of the leadership team, contribute to the overall strategic direction of the company.

Requirements:

  • Extensive experience in partner/channel marketing, with a proven ability to execute both 'marketing to' and 'marketing through' motions.
  • Ideal experience in marketing a B2B SaaS product.
  • Strong ability to differentiate and tailor marketing approaches for various partners, understanding the unique needs of each.
  • Leadership experience, with a track record of managing and developing marketing teams.

Thrive Career Wellness Inc. is an Equal Opportunity Employer.