Senior Director, Brand Strategy
2 days ago
We are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to build an integrated marketing model from scratch while shaping and driving Lyft's brand strategy.
Key Responsibilities- Brand Strategy & Vision: Develop and execute a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with Lyft's mission and long-term goals.
- Team Leadership: Build, mentor, and lead a high-performing brand and integrated marketing team, fostering a culture of excellence, creativity, and collaboration.
- Brand Evolution: Lead the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
- Campaign Development: Develop and execute high-impact integrated marketing campaigns that drive brand awareness, consideration, and preference on a global scale.
- Collaboration: Collaborate with senior cross-functional leaders, including Product, Growth, and Communications, to ensure cohesive and impactful campaigns.
- Relationship Management: Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.
- Performance Analysis: Monitor and analyze brand performance metrics, using insights to optimize strategies and tactics for maximum impact.
- Industry Trends: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
- Stakeholder Communication: Present regular updates and strategic recommendations to the executive team and key stakeholders.
- Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Experience: 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
- Skills: Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies. Strong executive leadership skills with experience managing and developing high-performing teams.
- Personal Qualities: Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams. Creative and strategic thinker with a passion for innovation and a keen eye for detail.
- Benefits: Extended health and dental coverage options, along with life insurance and disability benefits. Mental health benefits. Family building benefits. Access to a Health Care Savings Account.
- Time Off: 15 days paid time off, with an additional day for each year of service. 4 Floating Holidays each calendar year prorated based off of date of hire. 10 paid sick days per year regardless of province.
- Parental Leave: 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.
Lyft proudly pursues and hires a diverse workforce. We believe that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.
-
Director of Brand Strategy
4 days ago
Toronto, Ontario, Canada Yorkville University Full timeAbout the RoleYorkville University is seeking a highly skilled and experienced Brand Director to lead our marketing efforts and drive the overall vision for our brand. As a key member of our team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key ResponsibilitiesDevelop and...
-
Director of Brand Strategy
4 days ago
Toronto, Ontario, Canada Yorkville University Full timeAbout the RoleYorkville University is seeking a highly skilled and experienced Brand Director to lead our marketing efforts and drive the overall vision for our brand. As a key member of our team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.Key ResponsibilitiesDevelop and...
-
Category & Brand Strategy Director
3 weeks ago
Toronto, Ontario, Canada Sephora Full timeAbout Sephora Canada At Sephora Canada, we're passionate about discovering and sharing beauty with the world. Our constant innovation, ability to identify and lead trends, and dedication to providing exceptional customer experiences make us the most beloved beauty community in Canada. About Your Role As the Category & Brand Strategy Director, you'll play a...
-
Director of Brand Strategy
4 days ago
Toronto, Ontario, Canada Yorkville University Full timeAbout UsAt Yorkville University, we're committed to providing a transformative and inclusive learning environment that fosters academic excellence and personal growth. Our mission is to empower students with the knowledge, skills, and designations they need to succeed in their chosen careers.Job SummaryWe're seeking a highly skilled and experienced Brand...
-
Director of Brand Strategy
4 days ago
Toronto, Ontario, Canada Yorkville University Full timeAbout UsAt Yorkville University, we're committed to providing a transformative and inclusive learning environment that fosters academic excellence and personal growth. Our mission is to empower students with the knowledge, skills, and designations they need to succeed in their chosen careers.Job SummaryWe're seeking a highly skilled and experienced Brand...
-
Senior Director, Brand Development
6 days ago
Toronto, Ontario, Canada Lyft Full timeAbout the RoleWe are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to build an integrated marketing model from scratch while shaping and driving Lyft's brand strategy.Key ResponsibilitiesBrand Strategy & Vision: Develop and execute a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with...
-
Senior Director, Brand Development
7 days ago
Toronto, Ontario, Canada Lyft Full timeAbout the RoleWe are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to build an integrated marketing model from scratch while shaping and driving Lyft's brand strategy.Key ResponsibilitiesBrand Strategy & Vision: Develop and execute a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with...
-
Senior Account Manager
3 weeks ago
Toronto, Ontario, Canada Edelman Full timeEdelman Canada is seeking a driven and experienced Senior Account Manager to join our dynamic Digital team, specializing in Brand communications for prominent CPG clients. Reporting directly to a Senior Account Director, you will play a pivotal role in managing and executing impactful digital projects. Your expertise will be instrumental in shaping...
-
Director of Marketing and Brand Strategy
6 days ago
Old Toronto, Ontario, Canada Parvisinvest Full timeAbout ParvisinvestParvisinvest is a technology-driven alternative investing platform that aims to broaden access to institutional quality investment opportunities. Our mission is to democratize real estate investing through an innovative platform that connects property developers and fund issuers with Canadian investors.Job DescriptionWe are seeking a...
-
Director of Marketing and Brand Strategy
6 days ago
Old Toronto, Ontario, Canada Parvisinvest Full timeAbout ParvisinvestParvisinvest is a technology-driven alternative investing platform that aims to broaden access to institutional quality investment opportunities. Our mission is to democratize real estate investing through an innovative platform that connects property developers and fund issuers with Canadian investors.Job DescriptionWe are seeking a...
-
Vice President of Brand Strategy
4 weeks ago
Old Toronto, Ontario, Canada Lyft Full timeAbout Lyft: At Lyft, we are committed to enhancing lives through exceptional transportation solutions. Our focus begins with our community, fostering an open, inclusive, and diverse workplace. Marketing & Communications Team: Our team is dedicated to crafting a memorable brand for the future while ensuring sustainable growth today. With a customer-centric...
-
Vice President of Brand Strategy
4 weeks ago
Old Toronto, Ontario, Canada Lyft Full timeAbout Lyft: At Lyft, we are committed to enhancing lives through superior transportation solutions. Our focus begins with our community, fostering an open, inclusive, and diverse workplace. Marketing & Communications Vision: Our Marketing & Communications team is focused on establishing a remarkable brand for the future while ensuring sustainable growth...
-
Brand Strategy Lead
7 days ago
Toronto, Ontario, Canada Publicis Groupe Full timeAbout the RolePublicis Groupe is a global leader in marketing, media, and digital transformation. We're seeking an experienced Strategic Planning Director to join our team and drive business growth through innovative brand strategies.Key ResponsibilitiesLead the development of comprehensive brand strategies that drive business resultsCollaborate with...
-
Brand Strategy Lead
6 days ago
Toronto, Ontario, Canada Publicis Groupe Full timeAbout the RolePublicis Groupe is a global leader in marketing, media, and digital transformation. We're seeking an experienced Strategic Planning Director to join our team and drive business growth through innovative brand strategies.Key ResponsibilitiesLead the development of comprehensive brand strategies that drive business resultsCollaborate with...
-
Brand Senior Creative Director
3 days ago
Old Toronto, Ontario, Canada Klick Full timeAbout Klick HealthKlick Health is a dynamic and innovative workplace that fosters growth and excellence in the life sciences industry. As a leading player in the market, we have established a strong reputation for delivering exceptional results and creating a positive work environment.Job DetailsWe are seeking a highly skilled and experienced Senior Creative...
-
Brand Senior Creative Director
3 days ago
Old Toronto, Ontario, Canada Klick Full timeAbout Klick HealthKlick Health is a dynamic and innovative workplace that fosters growth and excellence in the life sciences industry. As a leading player in the market, we have established a strong reputation for delivering exceptional results and creating a positive work environment.Job DetailsWe are seeking a highly skilled and experienced Senior Creative...
-
Senior Strategy Director
4 weeks ago
Old Toronto, Ontario, Canada Monks Associates Inc Full timePosition: Director of Strategic InitiativesWe are seeking a Director of Strategic Initiatives to enhance our operations at Monks Associates Inc. In this pivotal role, you will spearhead significant growth and demand generation strategies, working closely with our clients and interdisciplinary teams to produce exceptional results in a dynamic setting.This...
-
Head of Brand Strategy
4 weeks ago
Toronto, Ontario, Canada Yorkville University Full timeAbout UsYorkville Education Company stands out as a premier provider of post-secondary education, characterized by a commitment to personal attention and a supportive work environment. We are a forward-thinking institution that values diversity, creating opportunities for those often overlooked and paving the way for successful careers.Founded in 2004,...
-
Director, Threat Intelligence Specialist
6 days ago
Old Toronto, Ontario, Canada Director File Full timeAs a key member of the Director File team, you will be responsible for leading the collection, analysis, and production of intelligence to support the organization's strategic objectives. You will work closely with the Senior Director of Threat Intelligence to assess trends and provide recommendations to end-users across the enterprise.Key...
-
Director, Threat Intelligence Lead
2 days ago
Old Toronto, Ontario, Canada Director File Full timeAs a key member of the Director File team, you will be responsible for leading the collection, analysis, and production of strategic intelligence to support the organization's objectives. You will work closely with the Senior Director of Threat Intelligence to assess trends and provide recommendations to stakeholders across the enterprise.Key...
