Global Video Advertising Strategy and Growth Manager

4 weeks ago

Toronto, Ontario, Canada Amazon Full time
About the Role

We are seeking a seasoned leader to join our team as Head of International Expansion Video Strategy and Go-To-Market. This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties.

Key Responsibilities
  • Drive the International Expansion vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties.
  • Drive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
  • Develop the IX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, alongside sales, product, sponsorships, and strategy peers.
  • Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
  • Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives.
  • Customize the macro strategy to each sales vertical within the IX Amazon Ads team.
  • Contribute to the IX Trading Agreement process for Amazon, as well as all similar annual processes as they relate to Video. Drive sales enablement of both current and new products & capabilities.
  • Hire, develop and lead a team of Video strategy and GTM leads.
Requirements
  • Self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
  • A strong track record in developing and launching go-to-market strategies within streaming and video.
  • 10+ years of building and leading large teams and working in matrixed operating structures experience.
  • Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent.
  • Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent.
  • 10+ years in sales strategy, business development, product management, digital media strategy/GTM at a media & entertainment company.
Preferred Qualifications
  • Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing.
  • Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g., Identity resolution, DSPs, programmatic media, premium digital video, performance advertising).
  • Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
  • Experience dealing with results, metrics and data management and a desire to create and build new processes.
  • Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses.
  • Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing.

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