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Director of Influencer Management and Public Relations

2 months ago

Toronto, Ontario, Canada Behaviour Interactive Full time
Unlock Your Potential as a Director of Influencer Management and Public Relations

At Behaviour Interactive, we're on a mission to revolutionize the gaming industry, and we're looking for a talented Director of Influencer Management and Public Relations to join our team.

About the Role

We're seeking a seasoned professional with a passion for influencer marketing and public relations to lead our global influencer and PR efforts. As a Director of Influencer Management and Public Relations, you will be responsible for setting the strategic direction for our influencer and PR initiatives, empowering your team to create high-quality campaigns, and fostering collaboration with partners and agencies worldwide.

Key Responsibilities
  • Develop and execute global influencer and PR strategies to drive brand awareness and engagement
  • Lead a team of influencer managers and PR managers to create and execute high-quality campaigns
  • Foster collaboration with partners and agencies to cultivate relationships and drive results
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact
  • Communicate player experience insights and address negative sentiment and press, including managing crises
  • Validate and manage influencer and PR budgets for all our games
  • Mentor and coach a team of influencer managers and PR managers
Requirements
  • A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns
  • Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus
  • A solid understanding of influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment influencer and PR trends
  • Experience managing influencer and PR teams, with a strong passion for team building and mentoring
  • Fluency in English; speaking French is a strong plus
About Behaviour Interactive

Behaviour Interactive is a dynamic, independent studio of over 1200 passionate employees, with studios in Montreal, Toronto, Seattle, Rotterdam, and the UK. We're a leader in the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight.

We value diversity, creativity, and inclusivity, and we're committed to creating a workplace where everyone feels celebrated and empowered to succeed.