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Senior Brand Manager Hematology
2 months ago
We're seeking a highly skilled and experienced Senior Brand Manager to lead our Hematology team at Lilly Canada.
Key Responsibilities- Develop and implement a comprehensive hematology vision and strategy for Lilly Canada, driving business growth and market share.
- Collaborate with cross-functional teams to inform and support commercial shifts necessary to deliver on the hematology strategy.
- Gain deep customer insights across patients, payers, and healthcare professionals to inform our brand strategy in this market.
- Lead the customer planning process, support business planning, and lead operational planning for pre-NOC and post-NOC activities.
- Partner with global and IBU teams to ensure alignment on strategy and efficient use of common resources.
- Drive and lead the launch preparation partnership process in collaboration with cross-functional local and global teams.
- Manage the overall commercial brand budget for pre and post-launch.
- Drive innovative thinking across the cross-functional team for a bold and comprehensive pre and post-launch OCE plans.
- University degree
- 7+ years of marketing-related experience required
- Experience with brand management: launching new products and NILEX management an asset
- Extensive omnichannel marketing experience
- Teamwork and leadership – proven ability to partner with and engage others towards a common goal
- Experimentation and risk-taking – proven track record of pursuing non-conventional ways to meet customer needs and enhance the customer experience
- Learning agility and high comfort with change in a high-stakes environment
- Project management – ability to manage detailed, complex projects
- Business acumen skills – budget management, strategic trade-offs, development, and monitoring of lead measures
- Excellent interpersonal, written, and verbal communication skills
- Proficient computer skills (Excel, Word, and PowerPoint)
- TA experience: previous experience in oncology/hematology and the competitive environment an important asset
- Bilingualism an asset