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Head of Sales and Marketing Operations
3 months ago
Company Overview
"Why choose Accor?"
At Accor, we are more than just a global leader in hospitality. We embrace individuality and offer opportunities that align with your unique personality. Our commitment to your growth and learning ensures that your work is meaningful, allowing you to explore the endless possibilities within Accor throughout your career journey.
By becoming part of Accor, you have the chance to craft your own narrative, and together, we can envision the future of hospitality. Discover the opportunities that await you at Accor.
Embrace your passions, care for the environment, and challenge conventional norms #BELIMITLESS
Role Overview
The Head of Sales & Marketing Operations is tasked with steering a vibrant sales team, orchestrating all marketing strategies, and is responsible for optimizing hotel room revenues while significantly influencing all revenue streams. As a vital member of the Executive Committee, the Head of Sales & Marketing Operations is a creative, dynamic, and knowledgeable leader, essential to the sustained success of our organization.
Key Responsibilities
- Develops and manages the hotel's sales & marketing strategy and budget, ensuring alignment with the strategic planning process to meet overall revenue objectives.
- Guides and nurtures the sales team to reach their full potential and surpass sales targets, in line with our strategic vision.
- Oversees all sales training, annual sales objectives, and quotas, while driving the incentive program and facilitating necessary corporate and hotel training to maintain a high-performing sales team.
- Engages in local business development for social events and small meetings across relevant markets.
- Collaborates with the Revenue Director to assess and enhance all business strategies, packages, group rates, and more to maximize hotel revenue.
- Stays informed about competitors' sales and marketing tactics and responds effectively to secure maximum business for our hotel and brand.
- Identifies and recommends new business development opportunities across all market segments to expand the client base.
- Ensures the effective use and maintenance of all sales technology.
- Guarantees exceptional guest service through operational collaboration, exceeding customer expectations. Oversees the Conference Service team to foster an environment conducive to operational success in Banquets and Culinary.
- Maintains consistent and effective communication with corporate sales and marketing management teams.
- Engages in regular communication with other local hotels while collaborating with the Regional Director of Sales & Marketing on synergistic opportunities.
- Leads the coordination of sales and marketing efforts with local and provincial tourism initiatives to ensure the hotel’s leadership role.
- Exemplifies Fairmont Service Promise Standards and Fairmont Values in all interactions with colleagues and guests.
- Complies with all colleague health and safety responsibilities.
- Adheres to the hotel's environmental policies and procedures.
- Acts as a community representative for Fairmont Winnipeg at local events, potential board roles, and philanthropic activities.
Required Qualifications
- A Bachelor's degree or a degree in Hotel Management is preferred.
- At least 5 years of experience in a senior sales management role within the hospitality or tourism sector.
- Essential experience in revenue management.
- Proficient in social media analytics and data interpretation.
- Strong communication skills – interpersonal, written, and public/media relations.
- A proven track record of results-driven leadership and team development.
- Proficient in essential software, including MS Office and Property Management systems.
Success Metrics
- Adherence to Fairmont brand standards related to Sales and Catering.
- Feedback from Voice of the Guest surveys concerning Meeting Planner, Sales, and overall experiences.
- Compliance with Service Promise standards and Fairmont values in all colleague and guest interactions.
- Evaluation from commercial audits, whether conducted by external parties or self-assessments.
- Fostering an environment within the department that enables success for Colleagues, Guests, Brand, and Owner.
- Compliance with Health and Safety standards.
- Achievement of departmental revenue targets.
- Attainment of annual Sales Team activity goals.
- Adherence to all environmental policies and procedures.
Additional Benefits
- Full-time employees are eligible for a comprehensive benefits plan, including extended medical (Health, Dental, Life Insurance, Short Term Disability).
- Participation in the Fairmont Pension Plan, which includes matched employee contributions.
- Employee benefit card offering discounted rates at Accor properties worldwide.
- Opportunities for personal and professional development within the organization and globally.
- The chance to contribute to our Corporate Social Responsibility initiatives, such as Planet 21.
Commitment to Diversity & Inclusion
At Accor, we are dedicated to fostering an inclusive environment and aim to attract, recruit, and promote diverse talent. We are committed to providing accommodations throughout the application process. Please inform the Talent & Culture Department of any specific needs you may have, and we will work to accommodate them.
Our commitment to Diversity & Inclusion means welcoming everyone and respecting their differences, prioritizing skills and qualities in employment and development opportunities. We strive to create meaningful employment, a warm and inclusive culture, excellent working conditions, and promote the growth of all individuals, including those with disabilities.
