Head of Demand Generation

1 week ago

Vaughan, Ontario, Canada Mircom Group Of Companies Full time

About the Role:

Mircom Group of Companies is seeking a seasoned professional to lead our demand generation efforts. As a Senior Manager of Business Development, you will be responsible for developing and implementing strategies to increase brand awareness, engage leads, and drive interest in our products and services.

Key Responsibilities:

  • Develop and execute annual plans, budgets, and schedules for demand generation activities.
  • Collaborate with Product Marketing and Product Management teams to develop marketing strategies and plans.
  • Design and implement demand generation strategies, programs, and tactics to increase awareness, leads, conversions, and revenue.
  • Monitor, analyze, and report on the performance and return on investment (ROI) of demand generation campaigns, using data-driven insights to optimize and improve results.
  • Lead and manage a team of demand generation and event marketers, setting and tracking goals, and providing guidance, mentorship, and support to drive performance and achieve targets.
  • Oversee the industry event strategy, including a mix of company-owned client events and an annual calendar of industry trade shows.
  • Develop and execute digital and account-based marketing (ABM) plans, including SEO, email marketing, social media, and content marketing.
  • Manage external agencies to oversee the delivery of digital, creative, and technical services, including budget allocation, targeting strategies, and performance tracking.
  • Stay informed on industry trends, best practices, and emerging technologies in digital marketing, evolving into Mircom's demand generation expert.
  • Oversee website operations to ensure it serves as an effective demand generation tool, managing SEO, content, technical performance, branding, and design.
  • Monitor key performance indicators (KPIs) to measure the success of demand generation efforts.

Requirements and Skills:

  • Post-secondary diploma or degree in marketing, business management, or a related program.
  • A minimum of 5 years of experience in marketing with a focus on demand generation and events.
  • Experience leading and managing a high-performing marketing team/business unit.
  • A proven track record in marketing achieving results and business objectives.
  • Experience working in a manufacturing setting is an asset.
  • Experience in the Fire, Life Safety, and Security industry is an asset.
  • Familiarity with marketing automation, including ActiveCampaign and Hootsuite, is an asset.
  • Excellent communication and project management skills.
  • Ability to analyze data and make data-driven decisions.
  • Ability to travel for live events, regional office visits, and field marketing.

What Mircom Offers:

  • A great working environment.
  • Competitive salary.
  • Group insurance benefits.
  • Company RRSP program.

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