Email Marketing Specialist

2 weeks ago

Vaughan, Ontario, Canada Sporting Life Inc Full time

About Us

Sporting Life Inc. is a leading Canadian sports lifestyle retailer with a rich history dating back to 1979. We are committed to providing our customers with an exceptional experience and continuously strive to improve it every day.

Our Mission

We aim to inspire our customers to live an active and sporting lifestyle by offering the best in outdoor apparel, fashion, footwear, equipment, and accessories for men, women, and kids. Our unique blend of sport and fashion sets us apart from the rest.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to lead our journey towards mass personalization through email, SMS, and customer rewards platforms. This role will be responsible for building, executing, and evaluating our overarching D2C marketing strategy.

Key Responsibilities

  • Develop and execute a personalized customer communication strategy based on consumer behavior
  • Grow our email and SMS audience by building and executing an ambitious user acquisition strategy
  • Lead the creative direction of the email marketing strategy and develop templates based on best-in-class design
  • Manage the overall email & SMS campaign calendar, including template designs, content, and calls-to-action
  • Measure results and optimize workflows to improve user engagement, conversion, and retention
  • Minimize customer churn and unsubscribes
  • Collaborate with cross-functional divisions, including marketing, ecommerce, operations, and merchandising groups
  • Develop and advise on creative email and SMS campaigns

Requirements and Qualifications

  • 3-5 years' experience working in a similar position with email marketing
  • Expertise working in Salesforce Marketing Cloud
  • Bachelor's degree or equivalent experience required
  • Background in eCommerce and retail ideal
  • Experience with web analytics, knowledge of online campaign management and measurement
  • Skilled at HTML/CSS and responsive web and email design
  • Proficiency in email, web analytics, and web metrics
  • Proficiency in Microsoft Office
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent writer and communicator

What We Offer

Sporting Life Inc. is an equal opportunity employer and committed to providing accommodations for persons with disabilities. We offer a dynamic and fast-paced work environment, opportunities for growth and development, and a competitive compensation package.

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