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Email Marketing Specialist

2 months ago

Vaughan, Ontario, Canada Sporting Life Full time
About the Role

We are seeking a highly analytical and creative Email Marketing Manager to lead our Direct-to-Consumer (D2C) marketing strategy, develop and execute personalized customer communication, and drive user acquisition, engagement, and retention.

Key Responsibilities
  • Develop and execute a comprehensive D2C strategy to drive user acquisition, engagement, conversion, and retention.
  • Grow our customer base by building and executing an ambitious user acquisition strategy.
  • Develop and execute a personalized customer communication strategy based on consumer behavior.
  • Identify unique customer segments and create personalization strategies to increase user engagement.
  • Manage the overall campaign calendar, including template designs, content, and calls-to-action.
  • Measure results and optimize workflows to improve user engagement, conversion, and retention.
  • Minimize customer churn and unsubscribes.
  • Lead the creative direction of the marketing strategy and develop templates based on best-in-class design.
  • Build and automate templates, deploy dynamic content, and support the content creation workflow.
  • Maintain daily contact with internal stakeholders for weekly campaigns.
  • Provide education and post-campaign analysis for all campaigns.
Requirements
  • 3-5 years experience working in a similar position with email marketing.
  • Expertise working in Salesforce Marketing Cloud.
  • Background in e-commerce and retail is ideal.
  • Experience with web analytics and knowledge of online campaign management and measurement.
  • Skilled in HTML/CSS and responsive web and email design.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator.
  • Project management background, a strategic lens, and the ability to develop, advise, and execute the completion of creative campaigns.
About Us

Sporting Life is a leading Canadian sports lifestyle retail organization comprising iconic banners, Golf Town, Sporting Life, and Team Town. We inspire Canadians to get outside and live an active lifestyle, whether it's playing some of Canada's top golf courses, running through community trails, or any sports activity in between fit for the individual or whole family.