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Email Marketing Specialist

2 months ago

Vaughan, Ontario, Canada Empire Communities Full time
Email Marketing Specialist

Join our team as an Email Marketing Specialist and play a key role in enhancing customer relationships and optimizing business operations.

This role is a great opportunity to leverage your skills in marketing automation, data analysis, and customer relationship management to drive business growth and success.

About the Role
  • Manage data analysis and integration to ensure smooth data flow and informed decision-making
  • Craft strategies and tactics to generate and nurture leads while streamlining lead qualification and conversion through automation
  • Conduct detailed A/B testing on various elements of email campaigns, optimizing performance based on results and generating regular reports to evaluate campaign effectiveness
  • Collaborate with regional teams, providing guidance and best practices while promptly addressing technical issues and ensuring compliance with data privacy regulations and brand guidelines
Requirements
  • Post-secondary degree in Marketing, Data Science, Computer Science, or related field
  • 3+ years relevant and progressive work experience in similar capacity
  • Proven experience with Salesforce Marketing Cloud, including Pardot
  • Experience working with data visualization tools, such as PowerBI and Tableau
Bonus Skills
  • Solid understanding of data analysis, statistical modeling, and data visualization
  • Solid understanding of data storage, retrieval, and optimization
  • Experience within the homebuilding industry
About Empire

Empire is one of North America's largest private homebuilders, with a commitment to creating communities and experiences that matter for our homeowners and team members.

We offer a dynamic and inclusive work environment that values creativity, excellence, and employee growth and development.

What We Offer
  • Opportunity to collaborate with skilled and visionary professionals
  • Exclusive discounts on Empire Homes through our Employee Home Ownership Program
  • Employer-paid benefits
  • Flexible, hybrid work model
  • Investment in your future with employer-sponsored RRSP plans
  • Continuing education support and opportunities for learning and development