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Digital Marketing Email Specialist

2 months ago

Vaughan, Ontario, Canada Recipe Unlimited Corporation Full time

**About Us**

Recipe Unlimited Corporation is a leading full-service restaurant company in Canada, operating a diverse portfolio of iconic brands such as Swiss Chalet, Harvey's, East Side Mario's, Kelsey's, and more.

Our Home Office Teammates have the opportunity to work on a wide range of popular brands, offering a unique and exciting work environment.

We are passionate about our industry, celebrate diversity of thought, and encourage our Teammates to take ownership and drive innovation.

**Our Values**

We believe in doing the right thing for our people, our communities, and our planet. Our values guide how we build our teams, support our franchisees, and create a company that unlocks the full potential of everyone.

**Job Summary**

We are seeking an Email Developer - CRM Specialist to join our growing in-house Digital Team. This role will be responsible for developing and optimizing front-end code for mobile-first email marketing templates from scratch for Salesforce Marketing Cloud (Exact Target).

**Key Responsibilities**

  • Develop and optimize front-end code for mobile-first email marketing templates from scratch for Salesforce Marketing Cloud (Exact Target)
  • Use email pre-deployment platform Email on Acid to QA email campaigns
  • Use Movable Ink platform to create and QA interactive email content such as scratch-to-reveal, countdown timers, live polling, & more
  • Act as internal accessibility, mobile-responsive, responsive design expert, guiding graphic designers on email best-practices
  • Maintain positive relationships between Brand Marketers, graphic designers, and web developers
  • Stay up to date on email marketing trends, best-practices, and technologies

**Requirements**

  • Diploma or degree in Graphic or Web Design, Visual Communications, or Computer Science is an asset
  • 2+ years of experience with front-end email development and QA testing
  • Proficiency in HTML, CSS, and media queries
  • Proficiency in writing programming code, either from scratch or by adapting existing HTML code and graphic packages
  • Deep understanding of accessible, mobile-first, responsive design
  • Proficiency in Adobe Photoshop, Dreamweaver, or other visual design tools
  • Bonus points for experience with Salesforce Marketing Cloud (Exact Target) and AMPscript
  • Bonus points for experience with email pre-deployment platforms like Email on Acid
  • Bonus points for experience with interactive content personalization platforms like Movable Ink
  • Strong attention to detail
  • Strong project and time management skills
  • Ability to prioritize tasks, manage deadlines, and communicate effectively in a fast-paced environment
  • Ability to work independently in a structured team without close supervision
  • Passionate and self-motivated, looking for ways to bring email concepts and development to new heights

**What We Offer**

  • Flexible/Hybrid work environment (3 days a week in office)
  • You'd be joining a close-knit, innovative team of creative and energetic go-getters
  • You'd be a part of Canada's largest full-service restaurant company that leads the industry in size and innovation
  • 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
  • A welcoming, fun, and safe work environment founded on respect
  • Career advancement opportunities with a company that owns some of Canada's most iconic restaurant brands
  • Industry-leading benefits, wellness programs, and total rewards programs