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Media Planner

2 months ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time
About Four Seasons

Four Seasons Hotels and Resorts is a global luxury hotel management company with a commitment to excellence and a passion for delivering exceptional guest experiences. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.

About the Role

The Media Planner will be an integral member of the Corporate Commercial Global Media team, responsible for building the strategic media vision for Four Seasons Hotels and Resorts. Reporting to the Global Media Manager, the Media Planner will be responsible for research, strategy, and planning across digital marketing initiatives.

Key Responsibilities
  • Support the Global Media strategy by deriving insights, managing operations, and supporting brand media activations.
  • Manage internal and external stakeholders, including digital media agencies, digital partners, brand marketing, insights, and analytics.
  • Execute a multi-channel integrated strategy and analysis across channels such as search, social, display, and video.
  • Monitor performance of brand, regional, and property paid media approaches based on respective KPIs.
  • Use analytical tools to decide how to optimize paid media recommendations.
  • Aggregate all media plans across the Four Seasons enterprise.
Requirements
  • College or University degree, preferably in a business or marketing/media communications program.
  • A minimum of 2-3 years of progressive experience in an agency or client setting.
  • Preferable experience in campaign management/optimization or digital media operations.
  • Experience within the luxury and/or hospitality industry is a plus.
  • Expertise with holistic media strategies and activation; connecting these to brand, media, consumer, and performance goals.
  • Strong analytical thinking with the ability to clearly communicate findings and solutions.
  • A deep passion and understanding of the media landscape with an appetite for innovation.
What We Offer

Four Seasons is committed to providing a world-class employee experience and company culture. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario.