Digital Marketing Strategist and Insights Leader

1 week ago

Longueuil, Quebec, Canada Techo-Bloc Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Techo-Bloc. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, generate leads, and drive sales across various online channels.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies: Create and implement data-driven digital marketing strategies to achieve business objectives and drive revenue growth.
  • Architect and Implement Data Infrastructure: Design and implement data infrastructure to evaluate end-to-end customer experience across various channels, optimizing conversion points and user funnels accordingly.
  • Utilize Data Analytics Tools: Leverage data analytics tools and platforms to track, measure, and analyze key performance metrics (KPIs) such as website traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), sales, etc.
  • Conduct Market Research and Competitor Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
  • Collaborate Cross-Functionally: Collaborate with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
  • Manage Digital Advertising Budgets: Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
Qualifications
  • Bachelor's Degree in Marketing or Related Field: Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or professional certifications in digital marketing, data analytics, or related disciplines preferred.
  • Proven Track Record in Digital Marketing: Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
  • Expertise in Data Analytics Tools: Expertise in utilizing data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and measure digital marketing performance.
  • Strong Analytical Skills: Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
  • Excellent Communication Skills: Excellent communication skills with the ability to articulate ideas, present findings, and collaborate effectively with cross-functional teams.
  • Leadership Experience: Leadership experience with a demonstrated ability to lead and mentor a team, drive results, and foster a culture of innovation and continuous improvement.

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