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Digital Marketing Strategist
3 months ago
Company Overview
Build Your Future with Techo-Bloc
At Techo-Bloc, we are driven by innovation and entrepreneurship. With 9 state-of-the-art manufacturing facilities and over 900 dedicated employees across North America, we are on a mission to redefine excellence in our industry. Our culture fosters collaboration, inclusivity, and a relentless pursuit of success.
Opportunities for Advancement :
We believe in nurturing talent and providing clear pathways for career progression. At Techo-Bloc, your growth is a shared goal, supported by a culture that recognizes and values your unique contributions.
Rewarding Performance:
Enjoy the benefits of a performance-driven environment with competitive bonuses based on your contributions. Be part of a passionate team that works together to achieve outstanding results.
Team-Oriented Culture:
Experience a collaborative environment where innovation thrives. We prioritize teamwork and support each other's success, creating a vibrant workplace with high employee satisfaction ratings. Engage in team-building activities, brainstorming sessions, and community events that foster a sense of belonging.
Benefits and Perks:
Employer-matched RRSP contributions 24/7 access to telemedicine and Employee Assistance Programs (EAP) In-house leadership training and coaching Comprehensive training and development initiatives Flexible working arrangements Generous referral bonuses Discounts on Techo-Bloc products Well-stocked kitchens with healthy snacks Branded merchandise Complimentary parking Employee recognition events Language courses available as neededRole Overview
Reporting to the Director of Communications and Marketing, the Digital Marketing Strategist will play a pivotal role in aligning our digital marketing initiatives with our business objectives. This position is crucial for maintaining Techo-Bloc's competitive edge in the market.
You will be tasked with crafting, executing, and overseeing the digital marketing strategy to enhance customer engagement and drive revenue through various paid marketing initiatives. Additionally, you will manage projects, develop digital media and social media strategies, and optimize performance through data analysis and actionable insights. We seek a highly analytical individual with a proven ability to leverage data to drive online success and effectively communicate consumer behavior narratives. Strong leadership skills are essential to inspire and challenge team members to excel.
Key Responsibilities
Formulate and implement comprehensive digital marketing strategies to boost brand visibility, generate leads, and increase sales across multiple online platforms, including PPC, SEO, email marketing, social media, and content marketing. Design and establish the data framework necessary to assess the complete customer journey across various channels, optimizing conversion points and user pathways. Execute and analyze experiments and conversion tests to enhance user engagement and conversion rates. Utilize data analytics tools to monitor, measure, and evaluate key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, return on ad spend, and sales, providing data-driven recommendations for optimization. Conduct market research and competitive analysis to uncover trends, opportunities, and best practices in the digital marketing landscape, offering actionable insights to enhance campaign performance. Collaborate with internal teams, including Sales, Creative, and Events, to develop integrated marketing campaigns that align with business goals and meet customer needs. Manage digital advertising budgets, allocate resources efficiently, and optimize campaign expenditures to maximize return on investment and achieve set objectives. Stay informed about industry trends, emerging technologies, and digital marketing advancements, proactively suggesting strategies for ongoing improvement and optimization.Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field; advanced degrees or certifications in digital marketing or data analytics are preferred. A minimum of 5 years of experience in digital marketing roles, emphasizing data analytics, strategy formulation, and campaign optimization. Proficiency in data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms for tracking and measuring digital marketing performance. Strong analytical capabilities to interpret complex data sets, derive actionable insights, and make informed decisions to enhance campaign effectiveness and ROI. Excellent communication skills, with the ability to present findings clearly and collaborate effectively with cross-functional teams. Familiarity with digital marketing platforms and tools, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and SEMrush. Proven leadership experience, demonstrating the ability to guide and mentor a team, drive results, and cultivate a culture of innovation and continuous improvement.Additional Information
Where Ambition Meets Opportunity Techo-Bloc is committed to providing a platform for every voice to be heard and to make a meaningful impact. We value empathy and enthusiasm. If you are dedicated to supporting customer success and building a reputation that distinguishes you from the competition, Techo-Bloc is the ideal environment for you.
We appreciate all applicants for their interest; however, only those selected for interviews will be contacted.
