Lead Data Analyst, Advanced Analytics in Performance Marketing
4 weeks ago
DEPARTMENT OVERVIEW
The Data & Analytics Department is dedicated to enhancing the value of data by delivering actionable insights that propel our business forward.
OPPORTUNITY AT ARITZIA
Aritzia is on a remarkable growth trajectory, and the Data & Analytics team is expanding in tandem. As a vital member of the Data & Analytics Department within the eCommerce sector, you will play a crucial role in connecting business strategy with data. Your extensive expertise in Performance Marketing and Data & Analytics, combined with exceptional leadership and communication abilities, will empower you to spearhead the delivery of actionable descriptive, predictive, and prescriptive insights. You will facilitate the transformation of processes and technologies within the Digital division, enabling Aritzia to provide world-class everyday luxury customer experiences. Your contributions in this role will unlock endless opportunities for a fulfilling career in Data & Analytics and continued advancement with Aritzia.
ROLE RESPONSIBILITIES
As the Lead Data Analyst, your responsibilities will include:
- Driving the development of Advanced Analytics capabilities to support Aritzia's Digital division, particularly in Digital Paid Media and Performance Marketing.
- Collaborating with relevant Business Support partners to promote data-driven decision-making aligned with corporate goals.
- Addressing Advanced Analytics use cases in areas such as incrementality testing, customer lifetime value, attribution modeling, and causal impact analysis.
- Generating insights to support these use cases, including:
- Descriptive insights to analyze past events and their causes, creating new metrics, measurement plans, and A/B tests to evaluate the success and opportunities of key initiatives, alongside trend analysis and statistical evaluations.
- Predictive insights to forecast future events and timelines using advanced analytical techniques like scenario analysis, rule-based modeling, and AI/Machine Learning.
- Prescriptive insights to recommend optimal actions to influence outcomes, considering all relevant factors and providing actionable recommendations to decision-makers.
- Maximizing the impact of insights through effective storytelling, influencing stakeholders to take action, and measuring the results of these actions.
- Providing technical leadership to enhance the analytics capabilities of the team and stakeholders.
QUALIFICATIONS
The ideal Lead Data Analyst will possess:
- Demonstrated expertise, education, and/or relevant certifications in:
- Interpreting and analyzing data through advanced statistical methods, utilizing tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
- A background in Paid Media, Performance Marketing, and/or eCommerce is preferred.
- Experience in designing and executing geo-experiments to assess the impact of online advertising, including knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
- Providing mentorship and technical guidance to fellow Data Analysts through training documentation and peer reviews.
A commitment to learn, apply, and promote Aritzia's Values and Business and People Leadership principles.
The ability to strategically collaborate with cross-functional partners to achieve operational efficiency, continuous growth, and shared business outcomes.
Strong skills in setting clear objectives and advocating for data-informed decisions within eCommerce and Performance Marketing teams.
A dedication to quality and investing in results and new business opportunities that create value.
A profound understanding and commitment to the industry in which we operate.
A representation of Aritzia's brand, aesthetic, and style fundamentals while influencing culture and setting trends.
COMPENSATION PACKAGE
The typical hiring range for this position is $140,000 – 150,000 CAD annually. The final salary may vary based on job-related knowledge, skills, and experience. This position may also be eligible for a bonus.
Aritzia's Everyday Luxury compensation package extends beyond base salary, offering numerous growth and recognition opportunities through our pay-for-performance philosophy. In addition to comprehensive benefits, aspirational workspaces, and enhanced employee perks and experiences, we provide it all.
BENEFITS
Some of the industry-leading benefits you will enjoy while working at Aritzia include:
- Product Discount – Enjoy our renowned product discount and exclusive private shopping events.
- A-OK Commissary & Café – Experience Everyday Luxury dining at our in-house bistro and café, a private retreat for employees.
- The SET – Access our in-office fitness studio and gym, equipped with state-of-the-art facilities and custom-created classes, open 7 days a week.
- Aritzia Virtual Wellness – Access 24/7 resources to support your health, happiness, and safety, addressing physical, mental, social, and financial wellbeing.
- Aspirational Workplace – Our offices are designed to foster creativity, productivity, and inspiration, and they are dog-friendly.
- Amenities – Additional amenities include a private parent's room, shower facilities with elevated conveniences, bike rooms, and more.
- The Extras – Enjoy a variety of other perks, including dry-cleaning, hotel and restaurant discounts, self-care promotions, and on-site medical care.
ARITZIA'S COMMITMENT
Aritzia is an Equal Employment Opportunity employer. We strive to be inclusive, diverse, and representative of the communities we serve, fostering an environment where every individual can thrive in their career. This commitment applies to all candidates and employees, regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, or any other protected characteristic.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.
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